About this title: "Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e", by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order ...
read more
Note: This is a general synopsis. Each listing is described below.
Edition: 6th ed. Illustrated.
Publisher: Irwin/McGraw-Hill
Date Published: 2004
ISBN-13:9780073049724ISBN:0073049727
Description: Very good in very good dust jacket. Very good shape and condition. Textbook only. We send best copy available. QQWarehouse, one thousand happy customers. Textbooks are sold as is, may or may not include supplementary material. We strive to... McGraw-Hill/Irwin Series in Marketing. Audience: General/trade. read more
Description: Good. Books have varying amounts of wear and highlighting. CD is included. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. read more
Description: Good shape and condition. US edition! Textbook only. We send best copy available. UniversityStore1908, one thousand happy customers. Textbooks are sold as is, may or may not include supplementary material. We strive to serve you in the best possible. McGraw-Hill/Irwin Series in Marketing. Audience: General/trade. read more
Description: Good. 0073049727 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
