About this title: The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows ...
read more
Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Prahalad, C. K., Wharton School Pub., nd (2006), c2006, 4th printing, illus. soft cover, fine, 273 pp w/index, tall 8vo, "Enabling Dignity and Choice Through Markets" read more
Edition: First Printing
Binding: Hardcover
Publisher: Wharton School Publishing, India
Date Published: 2006
ISBN-13:9788177587760ISBN:8177587765
Description: Very Good in Very Good jacket. 8vo-over 7¾"-9¾" tall. (IND) No markings, cover corner tips bumped, Very good in unclipped Very Good ust jacket; includes the CD with 35 minutes of video filmed on location, unopened to the pouch to back cover. Red boards, 401pp, index. Charts and graphs. An anti-povety activist offers solutions to helping the world's poor: "The real source of market promise is not the wealthy few in the develoing world, or even the emerging middle-income consumers, It is the ... read more
Edition: Reprint. Second printing.
Binding: Hardcover
Publisher: Wharton School Publishing, Upper Saddle River, NJ
Date Published: 2005
ISBN-13:9780131467507ISBN:0131467506
Description: Very good in good dust jacket. DJ has inprinted on it "Complimentary copy for W. Austin Ligon, President, CEO and Director, CarMax, Inc. " DJ has smapp tear at top front corner. xix, 401, [5] p. Illustrations. Map. Figures. Tables. CD. Biographies. Index. The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that's been overlooked is also the fastest growing market in the world, and it's where you ... read more
Description: Fine; Collectible. Signed by author-CD included and unopened-very minor wear to dust jacket-otherwise a brand new clean fine collectible-enjoy. read more
Binding: Hardcover
Publisher: Wharton School Publishing
Date Published: 2004-08-15
ISBN-13:9780131467507ISBN:0131467506
Description: Like New. First printing. Clean, tight, no markings, like never read, unopened CD, inscribed and SIGNED BY AUTHOR, no remainders or price clipping, Clear protective cover! read more
Edition: First Edition, 1st Printing
Binding: Hardcover
Publisher: Wharton School Pub., Upper Saddle River, NJ
Date Published: 2005
ISBN-13:9780131467507ISBN:0131467506
Description: Very Good- in Good + jacket. Mylared A nice reading copy. Pages are clean and bright. Binding is tight. Book and jacket show some shelfwear. Jacket has been mylared for protection. Includes a CD wiht 35 minutes of video filmed on location. read more
Binding: Hardcover
Publisher: Wharton School Pub
Date Published: 2004
ISBN-13:9780131467507ISBN:0131467506
Description: Very Good. 0131467506 Very Good. Includes CD with 35 minutes of footage shot on location. (Binding: Hard Cover, Jacket: Very Good) read more
Edition: 5 HAR/CDR
Binding: Hardback
Publisher: Pearson P T R
Date Published: 2009
ISBN-13:9780137009275ISBN:0137009275
Description: New. In this fifth anniversary edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid. " Prahalad outlines the latest strategies and tactics that companies are utilizing t... read more
Binding: Hardcover
Publisher: Wharton School Publishing
ISBN-13:9780131467507ISBN:0131467506
Description: Very Good. 0131467506 SIGNED BY AUTHOR! CD Included and Unopened! Little edge wear to dust jacket with one tiny closed tear near bottom spine edge, everything else is in Great Condition! read more
"what i learned from this book is we must honest and trust the poor people, help them and support them to better level from their life, if we can do that, god knows and help us too.
it so genuine thinking of prahalad and makes a good example of india who has so perfect field to raise the idea of BOP.
"This book was not the complete version. It was a portion of the book offered on Kindle but.... what I read I loved and may get it from the library to check out the complete version.
This book is about the poorest world citizens on the planet- those living on $2.00 a day or less- hence the bottom of the pyramid. The book sites studies on private companies that engaged in global economic development in these countries focusing their sites on this population. The findings reported really made me take pause.
it is an interesting read and raises lots of thoughts and questions."
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
rating
