About this title: Over the last fifteen years children's spending power has mushroomed to an estimated USD30 billion in direct purchases and another USD600 billion of influence over parental purchases. Advertising and marketing has exploded alongside expenditures and now totals more than USD12 billion a year. Ads targeted at children are virtually everywhere - in schools, museums and on the internet - and strategies for capturing the child wallet have become ever more sophisticated. Marketers are intruding into a child's most private space, organizing stealthy peer-to-peer viral marketing efforts, and using ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Scribner Book Company
Date Published: 01/2004
ISBN-13:9780684870557ISBN:068487055X
Description: Good in good dust jacket. Good, In good dust jacket. Glued binding. Paper over boards. With dust jacket. 275 p. Contains: Illustrations. Previous Owner's Inscription. read more
Binding: Hardcover
Publisher: Scribner
Date Published: 2004
ISBN-13:9780684870557ISBN:068487055X
Description: Good. Used item may show library stamps, stickers and marks. Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardcover
Publisher: Scribner
Date Published: 2004
ISBN-13:9780684870557ISBN:068487055X
Description: Good. Used item may show library stamps, stickers and marks. Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardcover
Publisher: Scribner
Date Published: 2004
ISBN-13:9780684870557ISBN:068487055X
Description: Fine. Excellent copy with a hint of shelfwear Excellent copy, tight, bright and clean with NO Markings or underlining to text. All items ship from Gig Harbor, Wa within 24 hrs! read more
Description: Very Good in Good dust jacket; 2004. 068487055x. Book is very lightly used-unmarked. Price has been clipped from the dust jacket flap. DJ improved with new, clear mylar cover.; Hardcover; Scribner; NY; First Printing; Large 8vo 9"-10" tall; 275 pages. read more
Binding: Paperback
Publisher: Scribner
Date Published: 2005-10-04
Description: Book is like new. It is brand new but the upper corner of the front cover has a crease. It also has a remainder mark. Thank you. read more
Edition: 1st Edition, 1st Printing
Binding: Hardcover
Publisher: Scribner, New York
Date Published: 2004
ISBN-13:9780684870557ISBN:068487055X
Description: New in New jacket. 8vo-7¾"-9¾" tall, White boards, grey spine, silver lettering. 275 pages incl. Appendices, Notes, References and Index. read more
Edition: First Edition
Binding: Hardcover
Publisher: Scribner, New York, New York, U.S. A
Date Published: 2004
ISBN-13:9780684870557ISBN:068487055X
Description: Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. First printing. The spine ends are very slightly rounded. The DJ has very minor creases at the spine ends. The price is intact. read more
Description: Fine; Collectible. Collectible 1st Edition (2004, HC)/ 1st printing with 10 full numberline. Excellent condition. Appears unread. No writings/underlines/highlights. Pages are very nice and clean. Minor shelfwear on dj. Free deliver confirmation! Satisfaction guaranteed! read more
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Binding: Hardcover
Publisher: Scribner
Date Published: 2004
ISBN-13:9780684870557ISBN:068487055X
Description: Good. Cover and pages may have some wear or writing. Binding is tight. We ship daily Monday-Friday. Delivery Confirmation included on all domestic orders. read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
"a great nonfic if you are interested in socially, marketing and/or child development. based on very specific marketing and advertising examples, to prove general points about the topics, and in some cases i didn't really get the connection. however, pretty solid overall and equally as frightening as the cover picture."
"read this! concrete reasoning to scale back your consumption...we all just have too much and she lays out the consequences to our obsession with accruing. do it for the children..."
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