About this title: This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, ...
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Description: Very Good. Same book, cover differs from what is pictured. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Lawrence Erlbaum
Date Published: 2004-08
ISBN-13:9780805852394ISBN:0805852395
Description: Good. This book has some highlighting and bent pages. Every heavytail order includes with a sweet! We carefully hand clean and reinspect each and every item we ship. Our quality control process ensures items to be in the condition described or better. Heavytail is determined to earn your repeat business through old fashioned customer service. We love international orders. read more
Binding: Paperback
Publisher: Taylor & Francis(Routledge)
Date Published: 2004
ISBN-13:9780805852394ISBN:0805852395
Description: BRAND NEW PAPERBACK. This innovative text offers a new way of understanding public relations and other types of strategic communication. following the pragmatic, in-depth approach of the first edition, this text presents a step-by-step unfolding of the planning process mostthis innovative text offers a new way of understanding public relations and other types of strategic communication. following the pragmatic, in-depth approach of the first edition, this text presents a step-by-step unfolding ... read more
Edition: 3 REV ED
Binding: Paperback
Publisher: TAYLOR & FRANCIS LTD Country = UNITED KINGDOM
Date Published: 2009
ISBN-13:9780415994224ISBN:0415994225
Description: BRAND NEW PAPERBACK. 456 pages. Helps understand public relations campaigns and other types of strategic communication. this book presents a step-by-step unfolding of the strategic campaign process used in public relations practice. it walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. illustrations edition 3 rev ed (Paperback) read more
Description: Fair. 0805842330 Acceptable condition, may have heavier wear and/or soiling, highlighting or other markings inside, complete and perfectly usable condition. read more
Binding: Paperback
Publisher: Lawrence Erlbaum
Date Published: 2004
ISBN-13:9780805852394ISBN:0805852395
Description: Good. Used Condition-GOOD can be a well cared for Book that is in great condition to a Book that may show some signs of wear. GOOD Books sometimes are permanently marked; have some spine or page creases; exibit signs of aging or an ExLibrary copy. ** Sometimes grease pencil or permanent marking on cover. May contain limited notes and or highlighting. 100% Satisfaction guaranteed on all purchases. ** SHIPS FROM USA-Domestic Delivery takes 5-14 days ** read more
Binding: Paperback
Publisher: Lawrence Erlbaum
Date Published: 2002-01-01
ISBN-13:9780805842333ISBN:0805842330
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Paperback
Publisher: Lawrence Erlbaum
Date Published: 2004-08
ISBN-13:9780805852394ISBN:0805852395
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Paperback
Publisher: Taylor & Francis Ltd
Date Published: 2009
ISBN-13:9780415994224ISBN:0415994225
Description: New. Helps understand public relations campaigns and other types of strategic communication. This book presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It walks readers through the critical steps for th... read more
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