About this title: Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / ...
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Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2000-10-13
ISBN-13:9780072461282ISBN:0072461284
Description: Very Good. NEWER 2001 printing. 3rd Edition, as Shown! ! ! Slight water marks, very usable! Text only. Fast service. Thank you for selecting me! read more
Description: Fine. Straight spine with no creases. Cover has no damage and pages show little wear. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
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