About this title: How is it that a Big Mac is merely lunch in America and a symbol of cultural imperialism in France? Why did the September 11 terrorists choose United and American over any other airlines? Because they are branded, looming as larger-than-life symbols of America. Branding, to hear James Twitchell tell it, is nothing more than commercial storytelling - and it's become so ubiquitous that even institutions we thought were above branding have succumbed. And according to Twitchell, that's probably just fine. BRANDED NATION lays bare an American society where megachurches resemble shopping malls, ...
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Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 2005-08-23
ISBN-13:9780743243476ISBN:0743243471
Description: Very good. Very minimal damage to the cover (no holes or tears, only minimal scuff marks), in some instances dust jackets are not included, no missing pages, minimal to no highlighting/under. read more
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 2005-08-23
ISBN-13:9780743243476ISBN:0743243471
Description: Like New. May be shiny, in some instances dust jackets are not included, no missing pages, no damage to binding, may have a remainder mark. read more
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 2005-08-23
ISBN-13:9780743243476ISBN:0743243471
Description: Good. Minimal damage to the cover, dust jacket not necessarily included minimal wear to binding, majority of pages undamaged, minimal to no highlighting/underlining of text, no missing p. read more
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 2004
ISBN-13:9780743243469ISBN:0743243463
Description: New in Like New jacket. New Hardcover with Like New dust jacket, clean, tight, unmarked, dust jacket has light edge wear All orders are shipped by kbooks every business day. read more
Binding: Softcover
Publisher: Simon & Schuster
Date Published: 2005-08-23
ISBN-13:9780743243476ISBN:0743243471
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780743243476. read more
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 2005
ISBN-13:9780743243476ISBN:0743243471
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: book Softcover
Publisher: Simon & Schuster
Date Published: 2005
ISBN-13:9780743243476ISBN:0743243471
Description: Brand New. Brand new. Never read or owned. May have a remainder mark. 327 pages. 8.50 x 5.50 x 1.00 in. 11.2 oz. A social analysis of the impact of branding on various facets of high culture discusses how everyday companies and products have become symbols of American power, discussing how branding has had a pervasive effect on higher cultural institutions, including the church, universities, and museums. read more
Description: New. A Brand New Copy. Never Read. Buy with confidence from an Independent Bookstore where the owners, a husband and wife team, have over 30 years of combined bookselling experience. read more
Description: New in New jacket. pp. 327. Branding has become so successful & ubiquitous that even institutions that we thought were above branding have succumbed. Such cultural institutions as religion, higher education, & the art world have learned to love Madison Ave. or lose market share. The rise of the megachurch epitomizes branding in religion. Colleges & universities have embraced branding as they have grown more alike. Even museums have seen the advantages of branding. Their blockbuster exhibitions ... read more
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 2005
ISBN-13:9780743243476ISBN:0743243471
Description: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. read more
"This book is split into three sections. My favorite was the one about Megachurches because I really hadn't read anything about that issue. College Inc., was pretty interesting, although the author (a college professor) tended to go off on tangents (ranting and raving) fairly often."
"Twitchell, an academic from one of the fledgling and questionable PhD-producing English departments around this nation's second-tier schools, outlines how corporate marketing genius applied to cultural institutions may actually be a good thing. Twitchell lists the ways colleges, churches, and museums have changed their offerings and missions dramatically in the last 20 years to align with demand-market sensibilities. In the post-secondary education world, the sensibility that "the customer is always right" has led to inflation in all sectors of campus life, from rampant grade inflation, to pompous football coaches, ginormous student union buildings with all manner of shopping opportunities and higher tuition. Universities have become brands, whether it's the "smart" brand of Harvard or Stanford, or the "jock" brands of Oregon or Notre Dame. Twitchell basically argues that cultural and educational institutions must learn to align themselves with marketing - even though it's kind of evil - in order to retain their "customers," here in the form of students, parishners, and museumgoers."
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