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About this title: For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Though the book isn't just aimed at ...
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Your search: Books » Kleppner's Advertising Procedure
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Kleppner's Advertising Procedure (16th Edition)
by
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Ships from
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Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2004
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Acceptable. Book is in good condition. Extensive highlighting and/or underlining. read more
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Kleppner's Advertising Procedure (16th Edition)
by
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Ships from
OH,
USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2004
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Good. Book is in good condition. Pages are clean and the binding is tight. read more
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Kleppner's Advertising Procedure
by
Lane, W. Ronald
Ships from
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USA
Edition: 16th
Binding: Book Hardcover
Publisher: Pearson/Prentice Hall
Date Published: 2005
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Like New. 2005 hardcover, 16th edition, book & boards are fine/fine, no marking to text, NOT an xlib copy. read more
Kleppner's Advertising Procedure (17th Edition)
by
Ronald Lane; Karen King; Tom Russell
Ships from
NY,
USA
Edition: 17th edition
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2007-07-30
ISBN-13: 9780132308298
ISBN: 0132308290
Description: New. New, unread, unused and in perfect condition with no missing or damaged pages. read more
Kleppner's Advertising Procedure (17th Edition)
by
Ronald Lane; Karen King; Tom Russell
Ships from
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USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2007-07-30
ISBN-13: 9780132308298
ISBN: 0132308290
Description: Very Good. Very minor wear, a clean copy with a tight binding. Textbook only. *e2. read more
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Kleppner's Advertising Procedure (17th Edition)
by
Lane, Ronald; King, Karen; Russell, Tom
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Binding: Hardcover
Publisher: Prentice Hall
ISBN-13: 9780132308298
ISBN: 0132308290
Description: Very Good. 0132308290 Never used hardcover BUT upper cover corner damaged. reinforced with book tape. DAILY SHIPPING! ! read more
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Kleppner's Advertising Procedure (17th Edition)
by
Ronald Lane|Karen King|Tom Russell
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ISBN-13: 9780132308298
ISBN: 0132308290
Description: TextbooksRus #9088925. Used: Full guarantee on all titles. read more
Kleppner's Advertising Procedure (16th Edition)
by
W. Ronald Lane; Karen Whitehill King; J. Thomas Russell
Ships from
TX,
USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2004-08-08
ISBN-13: 9780131404120
ISBN: 0131404121
Description: New. Brand New. Never Used. read more
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Kleppner's Advertising Procedure (17th Edition)
by
Ronald Lane; Karen King; Tom Russell
Ships from
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USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2007-07-30
ISBN-13: 9780132308298
ISBN: 0132308290
Description: New. Brand New. Never Used. read more
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Kleppner's Advertising Procedure (17th Edition)
by
Ronald Lane; Karen King; Tom Russell
Ships from
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USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2007-07-30
ISBN-13: 9780132308298
ISBN: 0132308290
Description: New. Brand New. Never Used. read more
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Kleppner's Advertising Procedure (17th Edition)
by
Ronald Lane; Karen King; Tom Russell
Ships from
TX,
USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2007-07-30
ISBN-13: 9780132308298
ISBN: 0132308290
Description: New. Brand New. Never Used. read more
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Kleppner's Advertising Procedure
by
Lane, W Ronald, and King, Karen Whitehill, and Russell, J Thomas
Ships from
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Edition: 17th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2007
ISBN-13: 9780132308298
ISBN: 0132308290
Description: New. Glued binding. Paper over boards. 829 p. Contains: Illustrations. read more
Kleppner's Advertising Procedure (16th Edition)
by
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Ships from
WI,
USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2004
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Acceptable. Very readable copy. Contains some writing and markings in the book. Satisfaction Guaranteed! read more
Kleppner's Advertising Procedure (16th Edition)
by
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Ships from
NE,
USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2004
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. read more
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Nettextstore ,
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Kleppner's Advertising Procedure (16th Edition)
by
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Ships from
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USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2004
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Good. Like New West Minster. read more
Kleppner's Advertising Procedure (16th Edition)
by
Lane, W. Ronald; King, Karen Whitehill; Russell, J. Thomas
Ships from
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Publisher: Prentice Hall
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Good. 0131404121 Visible shelf wear--may have some notes/markings on pages. read more
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Kleppner's Advertising Procedure (16th Edition)
by
Lane, W. Ronald; King, Karen Whitehill; Russell, J. Thomas
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Binding: Hardcover
Publisher: Prentice Hall
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Fair. 0131404121 Wear to covers corners frayed text good unmarked. read more
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Kleppner's Advertising Procedure
by
Russell J. Thomas; Verrill Glenn; Lane W. Ronald
Ships from
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AUSTRALIA
Edition: Tenth
Binding: Pictorial Softcover
Publisher: Prentice Hall International In, Englewood Vliffs
Date Published: 1988
ISBN-13: 9780135164853
ISBN: 0135164850
Description: Fine in None Issued jacket. 686 pages. Book appears to have hardly been read and is in Fine condition throughout. This edition, as have those in the past, seeks to explore advertising in a way that will be profitable to several kinds of students. To those students embarking on a career in advertising, the text offers an introduction to more in-depth study in advanced courses. read more
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Marlowes Books ,
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Kleppner's Advertising Procedure (16th Edition)
by
W. Ronald Lane
Ships from
TX,
USA
Edition: 16th edition
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2004-08-08
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Good. 0131404121. read more
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Kleppner's Advertising Procedure
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Binding: Paperback
ISBN-13: 9780131273924
ISBN: 0131273922
Description: Good. Cover/corners/edges show light shelf wear. No Markings. Shows wear. read more
Kleppner's Advertising Procedure (16th Edition)
by
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
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USA
Binding: Hardcover
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Like New. Used-like new 16th Edition. Edition. Great condition! Possible minimal highlights Hardcover. read more
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Kleppner's Advertising Procedure
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Lane
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ISBN-13: 9780131404120
ISBN: 0131404121
Description: Very Good. Text may contain some highlighting. read more
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Kleppner's Advertising Procedure (16th Edition)
by
W. Ronald Lane
Ships from
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Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2004
ISBN-13: 9780131404120
ISBN: 0131404121
Description: Very good. read more
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Kleppner's Advertising Procedure
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Binding: Paperback
Publisher: PRENTICE-HALL INTERN
Date Published: 209
ISBN-13: 9780131273924
ISBN: 0131273922
Description: Very good. read more
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Kleppner's Advertising Procedure (17th Edition)
by
Lane, Ronald; King, Karen; Russell, Tom
Ships from
NH,
USA
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2007
ISBN-13: 9780132308298
ISBN: 0132308290
Description: New. 0132308290 Pub date: 2007. Hardcover. Condition: BRAND NEW. INSTRUCTOR'S REVIEW COPY. Same as student but may have instructor's notes. We are a tested and proven company with over 400, 000 satisfied customers since 1997. Choose expedited shipping for much faster deli. read more
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