About this title: Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book looks at the partnership between the two companies took them from strength to strength culminating in victory at the World Rally Championship. This explains why Mercedes, BMW, Honda, Renault and now Jaguar have invested heavily in Formula 1 to try and establish or maintain world class brands and provides an important lesson for anyone interested in the creation of world class excellence and global brands.
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Palgrave Macmillan
Date Published: 16/11/2001
ISBN-13:9780333925409ISBN:0333925408
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Hardcover
Publisher: Palgrave Macmillan
Date Published: 16/11/2001
ISBN-13:9780333925409ISBN:0333925408
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Hardcover
Publisher: Palgrave Macmillan
Date Published: 2002-02-09
ISBN-13:9780333925409ISBN:0333925408
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Hardcover
Publisher: Palgrave Macmillan
Date Published: 2002-02-09
ISBN-13:9780333925409ISBN:0333925408
Description: New. New Book. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
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