About this title: This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. "Marketing in Action boxes" - a new feature in this revised edition - provide readers with a look at the theory in practice. Real company examples conclude with probing questions to help the reader analyse the situation presented. The 15 chapters in this book offer advice on teaching this course and incorporate key topics with the addition of a chapter on ...
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Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Edition: 2nd ed.
Binding: Hardcover
Publisher: South Western Educational Publishing
Date Published: 2000
ISBN-13:9780324022032ISBN:0324022034
Description: New. No dust jacket as issued. HC (NO DJ), NEW WITH NO MARKINGS, SMOKE FREE. Sewn binding. Cloth over boards. 608 p. Audience: General/trade. read more
Binding: Hardcover
Publisher: South-Western College Publishing
Date Published: 2001
ISBN-13:9780324022032ISBN:0324022034
Description: ISBN 0-324-02203-4. Second Edition. Hardback Textbook. Tight sound copy in very good condition with no apparent markings to the book. read more
Description: Used Very Good. Has minor highlighting. Has light shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. read more
Edition: Second Edition
Binding: Hardback
Publisher: South Western College
Date Published: 2000
ISBN-13:9780324022032ISBN:0324022034
Description: BRAND NEW HARDBACK. 8 1/2 x 10 7/8. (624) a marketing management course shouldn't be treated like a principles class. and, an upper-level text doesn't need to be written like anencyclopedia. that's why marketing management, 2e by michael czinkota and masaaki kotabe takes a direct, "no bull" approach, bringingconcepts to life without dry explanations and unnecessary "extra" information. theoretical and practical considerations are balancedthroughout. coverage of critical and contemporary ... read more
Binding: Hardcover
Publisher: South-Western College Pub
ISBN-13:9780324022032ISBN:0324022034
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Binding: Hardcover
Publisher: South-Western College Pub
ISBN-13:9780324022032ISBN:0324022034
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Binding: Hardcover
Publisher: South-Western College Pub
ISBN-13:9780324022032ISBN:0324022034
Description: Fair. Dust Cover Missing. Clean book with moderate wear. Cover, Binding, and pages all intact and ready to be read. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Thomson Learning
Date Published: 2001
ISBN-13:9780324022032ISBN:0324022034
Description: Very good. Hardcover. Good Used. SKU: 12757350 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780324022032. read more
Binding: Hardcover
Publisher: Thomson Learning
Date Published: 2001
ISBN-13:9780324022032ISBN:0324022034
Description: Very good. Hardcover. Good Used. SKU: 12757349 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780324022032. read more
Binding: Hardcover
Publisher: Thomson Learning
Date Published: 2001
ISBN-13:9780324022032ISBN:0324022034
Description: Very good. Hardcover. Good Used. SKU: 12757352 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780324022032. read more
Binding: Hardcover
Publisher: Thomson Learning
Date Published: 2001
ISBN-13:9780324022032ISBN:0324022034
Description: Very good. Hardcover. Good Used. SKU: 12757351 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780324022032. read more
Binding: Hardcover
Publisher: Thomson Learning
Date Published: 2001
ISBN-13:9780324022032ISBN:0324022034
Description: Very good. Hardcover. Good Used. SKU: 12757354 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780324022032. read more
Description: Very Good. 2nd Edition. 2000 Hardcover. Orders usually ship on or before next business day. May have highlighting. We send best copy available. read more
Binding: Hardcover
Publisher: South-Western College Pub
Date Published: 2000-05-23
ISBN-13:9780324022032ISBN:0324022034
Description: Very Good. Second EditionBook is in great condition! ! Looks almost new! ! Cover has light edge wear but pages are clean with no visible marks. FAST SHIPPING W/USPS TRACKING! ! ! read more
Description: Good. 0324022034 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
Description: New. 0324022034 Absolutely Brand New. No marks and in pristine condition. Used items may not include extras such as infotrac, CD or other web access codes. read more
Edition: 2nd ed.
Binding: Hardcover
Publisher: South Western College Publishing, Ohio
Date Published: 2001
ISBN-13:9780324022032ISBN:0324022034
Description: New. No dust jacket as issued. Brand New. Fast Arrival. Sewn binding. Cloth over boards. 608 p. Audience: General/trade. Brand New. Fast Arrival. read more
Binding: Hardcover
Publisher: SOUTH WESTERN COLLEGE PUBLISHING
Date Published: 2000
ISBN-13:9780324022032ISBN:0324022034
Description: Hardback, no D/J. USED, BUT IN GOOD CONDITION. Shipped from UK. Delivery is usually 2-3 working days from order by Royal Mail, International Delivery is by Airmail. read more
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