About this title: You've come up with a brilliant idea for a brand-new product or service you "know" could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become a fabulous millionairre. But how? "How to Make Millions with Your Ideas" has all the answers.
This book is packed with the true stories and proven advice of ordinary people who began with just an idea, a simple product, or a fledgling business and wound up with "millions." It examines the methods and principles of dozens of successful entrepreneurs, including author Dan Kennedy's surefire, easy-to ...
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Description: Acceptable. Book is in good reading condition. Cover has wear at edges and corners, and may have creases. Spine has wear at edges and may have creases. read more
Binding: Paperback
Publisher: Plume
Date Published: 1996-01-01
ISBN-13:9780452273160ISBN:0452273161
Description: Good. Tight, bright, uncreased spine, pages clear and tanning, shelf and edge wear, corners bumped, ships in a box, delivery confirmation on U.S. orders. read more
Binding: Paperback
Publisher: Plume
Date Published: 1996
ISBN-13:9780452273160ISBN:0452273161
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Softcover
Publisher: Plume
Date Published: 1996-01-01
ISBN-13:9780452273160ISBN:0452273161
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780452273160. read more
Description: New. 0452273161 SATISFACTION GUARANTEED! NEW Book! May have remainder mark. Most orders ship within 1 BUSINESS DAY with ORDER CONFIRMATION. Great Book at a Great Value! read more
"This is an older book so a little behind times, but has some great marketing ideas. Some you will already be doing, but you will definitely find some new ideas to incorporate."
"I remember it being good. It's been awhile though. Worth rereading.
Quotes:
"Don't worry about impressing people, jut get busy inspiring them."
"If someone else has control over your destiny, if someone else can change the economics of your business, alter your marketing rights, impede your creativity, sell the parent company, or otherwise unexpectedly interfere in your business, you don't really have your own business."
"The most traded, most consumed, most sought-after, and most valued commodity of our time is not precious stones, oil, or real estate. It is "specialized information." All around you, in every imaginable form , people are profiting by selling hat they know or know how to do."
"The blunt truth about most small business owners is that they are incredibly lazy, ignorant, negligent marketers."
"Creating perceived value substantially in excess of price."
"They solve an almost universal need and problem. They provide a much better way to perform a common task or do a common, necessary job. They have some enormous emotional or impulse appeal that transcends logic and basic needs."
"Take full responsibility for the success or failure of your ideas."
"The simple foundation of all successful service business: the ability to do and deliver a desired and needed service for less money than the individual customers can do it themselves, faster and more conveniently than they can do it for themselves."
"I learned three valuable lessons form that simple, primitive experience very early in my career: (1) The value of targeting a particular specialized market and creating information products of great interest exclusively to those people; (2) that what you can charge for information products has virtually no relationship to what they cost to make, only to the value of the content to the buyer, which means you can build incredibly high markups into these products; and (3) that you could make them as needed, avoiding tying up even a penny in inventory, so all your available financial resources could go into marketing.""
"Overall a good book. This should be required reading for any marketing manager just to learn how infomercials work and how this segment of modern television works."
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