About this title: In "Wordcraft," Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBMUs "e-business."
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Crown Publishers
Date Published: 04/2004
ISBN-13:9781400051045ISBN:1400051045
Description: Fine in fine dust jacket. Like New, Unread, not previously owned. May show signs of wear including remainder marks or stickers on book or cover., In like new dust jacket. Sewn binding. Cloth over boards. 256 p. read more
Binding: Hardcover
Publisher: Crown Publishers
Date Published: 04/2004
ISBN-13:9781400051045ISBN:1400051045
Description: Fine in fine dust jacket. Like New, Unread, not previously owned. May show signs of wear including remainder marks or stickers on book or cover., In like new dust jacket. Sewn binding. Cloth over boards. 256 p. read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Crown Publishers
Date Published: 2004
ISBN-13:9781400051045ISBN:1400051045
Description: New in new dust jacket. Excellent Condition! Small Dot Remainder Mark, No Damage, 100% satisfaction. Sewn binding. Cloth over boards. 256 p. Audience: General/trade. read more
Binding: Hardcover
Publisher: Crown Publishers
Date Published: 2004
ISBN-13:9781400051045ISBN:1400051045
Description: New in new dust jacket. Excellent Condition! No Remainder Mark, No Damage, 100% satisfaction guaranteed. Sewn binding. Cloth over boards. 256 p. Audience: General/trade. read more
Binding: Paperback
Publisher: Three Rivers Press
Date Published: 2005
ISBN-13:9781400051052ISBN:1400051053
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Softcover
Publisher: Three Rivers Pr
Date Published: 2005-03-22
ISBN-13:9781400051052ISBN:1400051053
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781400051052. read more
Binding: book Hardcover
Publisher: Crown Pub
Date Published: 2004
ISBN-13:9781400051045ISBN:1400051045
Description: Brand New. Brand new. Never read or owned. May have a remainder mark. 241 pages. 8.50 x 5.80 x 1.00 in. 13.6 oz. Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist....These five words are the characters in this book. --Words shape and move the modern marketplace; they are at ... read more
Description: Very good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Very good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Binding: Hardcover
Publisher: Crown Publishers
Date Published: 2004
ISBN-13:9781400051045ISBN:1400051045
Description: New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory. read more
Binding: Hardcover
Publisher: Crown Publishers
Date Published: 2004
ISBN-13:9781400051045ISBN:1400051045
Description: New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory. read more
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