About this title: With fresh insights and a penetrating eye, a "New York Times" reporter examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire.
Note: This is a general synopsis. Each listing is described below.
Edition: 1st
Binding: Hardcover
Publisher: Random House
Date Published: 2004-02-03
ISBN-13:9780375505621ISBN:0375505628
Description: Good. Minimal damage to the cover, dust jacket not necessarily included minimal wear to binding, majority of pages undamaged, minimal to no highlighting/underlining of text, no missing p. read more
Edition: 1st
Binding: Hardcover
Publisher: Random House
Date Published: 2004-02-03
ISBN-13:9780375505621ISBN:0375505628
Description: Very good. Very minimal damage to the cover (no holes or tears, only minimal scuff marks), in some instances dust jackets are not included, no missing pages, minimal to no highlighting/under. read more
Edition: 1st
Binding: Hardcover
Publisher: Random House
Date Published: 2004-02-03
ISBN-13:9780375505621ISBN:0375505628
Description: Like New. May be shiny, in some instances dust jackets are not included, no missing pages, no damage to binding, may have a remainder mark. read more
Description: FINE-hardbound/FINE-dj. How Coke got its fizz--and then almost lost it. True about power, ego and money. No marks or wear, not clipped, clean, bright copy. Random hardbound, 1st ed, 2004 ISBN 0-375-50562-8 read more
Edition: First Printing (by the Numbers)
Binding: Hardbound
Publisher: Alfred a Knopf Inc, Westminister, Maryland, U.S.A.
Date Published: 2004
ISBN-13:9780375505621ISBN:0375505628
Description: Fine in Fine jacket. 9&1/2" by 6&1/2" Black spine on red boards, gilt title, clean and tight, 398 pages; jacket is clean and bright. read more
Binding: Hardcover
Publisher: Random House, New York
Description: NF/NF. 2004. First Edition. First printing. Hardcover. Dust jacket now protected in clear plastic BRODART cover. Original price to front endflap. 398pp. Index. read more
Binding: Softcover
Publisher: Random House Inc
Date Published: 2005-04-12
ISBN-13:9780812973648ISBN:081297364X
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780812973648. read more
Binding: Paperback
Publisher: Random House Trade Paperbacks
Date Published: 2005
ISBN-13:9780812973648ISBN:081297364X
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Description: New in New jacket. pp. 398. A definitive history of Coca-Cola, the worldís best-known brand. Starts with Cokeís creation after the Civil War & continues with its domination of the domestic & worldwide soft-drink bus., is a uniquely Amer. tale of opportunity, hope, teamwork, & love, as well as salesmanship, hubris, ambition, & greed. By 1920, the companyís success depended on a unique partnership with a group of independent bottlers. But the co., intent on controlling everything about Coke, did ... read more
Description: Fair. Ex-Library book-will contain library markings. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
"A revealing tale of a true giant of American business. This book details the rise and fall of a true star of American style capitalism all along the way detailing the different styles and theories of those in charge of the venerable Coca-Cola company.
The author describes the start of this great company and is seemingly humble upbringing, from there she takes you on a journey through all things Coke, from media styles, to business practices to how they treat their employees, to the lifestyles of their top execs.
This book was an enlightening, and well written account of American business, coke in particular but large business in general. It details the fundamental flaws with the theory of constant growth and market dominance so coveted by Wall Street, while at the same time extolling the virtues of brand loyalty and well thought of ad campaigns.
Definitely a good read in my opinion, for anyone in interested in capitalism, greed or big business."
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