About this title: Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
Note: This is a general synopsis. Each listing is described below.
Binding: Paperback
Publisher: McGraw-Hill
Date Published: 1966
ISBN-13:9780844231013ISBN:0844231010
Description: Fine. An appparently unread copy in perfect condition. Dust cover is intact pages are clean and not marked by notes or folds of any kind. This is suitable for presenting as a gift. ******PLEASE NOTE****** Orders placed after Dec. 7 cannot be guaranteed delivery before Christmas unless you select EXPEDITED shipping! Thank you & Happy Holidays! read more
Description: Acceptable. Book is in good reading condition. Cover has wear at edges and corners, and may have creases. Spine has wear at edges and may have creases. read more
Binding: Paperback
Publisher: McGraw-Hill
Date Published: 1966-01-11
ISBN-13:9780844231013ISBN:0844231010
Description: Very Good. 11th printing paperback, no marks noted in text, All of our products are cleaned with an disinfectant for your protection before shipping. read more
Edition: Reprint 1999
Binding: Softcover
Publisher: Natl Textbook Co Trade, Lincolnwood, Illinois, U.S.A.
Date Published: 1986
ISBN-13:9780844231013ISBN:0844231010
Description: Very Good. No Jacket. 9 X 6. Pages are tight, bright and clean. Binding firm and straight. Covers, spine, edges and corners good+. If needed for reference, research, analysis, application or just enjoyment, this is the one. 318 pages, indexed. Some, insignificant notes & underlining. read more
Binding: Paperback
Publisher: McGraw-Hill
Date Published: 1966
ISBN-13:9780844231013ISBN:0844231010
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Softcover
Publisher: Natl Textbook Co Trade
Date Published: 1986-07-01
ISBN-13:9780844231013ISBN:0844231010
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780844231013. read more
Edition: Reprint
Binding: Paperback
Publisher: Mcgraw-Hill
Date Published: 1986
ISBN-13:9780844231013ISBN:0844231010
Description: New. This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising. read more
Edition: Reprint
Binding: Paperback
Publisher: Mcgraw-Hill
Date Published: 1986
ISBN-13:9780844231013ISBN:0844231010
Description: New. This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising. read more
"I liked this for what it was.. a lot of his thoughts and methods were extremely innovative at the time. I really appreciated it for that reason. A lot of it is not so innovative anymore, but still extremely interesting."
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