About this title: From neighborhood supermarkets stocked with designer water to the exclusive boutiques of Madison Avenue, this witty look at spending habits joins "Bobos in Paradise" and "Why We Buy" in capturing what drives the way consumers live (and shop) today.
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Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. 2003-Paperback----Used-Good-Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available. read more
Description: Good. 2003-Paperback-Cover shows minor shelf wear. ---Used-Good-Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available. read more
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 2003-07-02
ISBN-13:9780743245067ISBN:0743245067
Description: New. Book is Brand New, Gift condition. Free tracking # included! International buyers are welcome. We ship every business day. 100% Satisfaction Guaranteed! read more
Binding: Softcover
Publisher: Simon & Schuster
Date Published: 2003-06-01
ISBN-13:9780743245067ISBN:0743245067
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780743245067. read more
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 2003
ISBN-13:9780743245067ISBN:0743245067
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 7/2/2003
ISBN-13:9780743245067ISBN:0743245067
Description: Very Good. 0743245067 SOFTCOVER, NICE/CLEAN, HAS JUST A TAD COSMETIC EXTERIOR WEAR-BINDING TIGHT, PAGES CLEAN, NO HI-LIGHTING/UNDERLINING, MAY HAVE REMAINDER MARKS. read more
Edition: Reprint
Binding: Paperback
Publisher: SIMON & SCHUSTER
Date Published: 2003
ISBN-13:9780743245067ISBN:0743245067
Description: New. From neighborhood supermarkets stocked with designer water to the exclusive boutiques of Madison Avenue, this witty look at spending habits joins "Bobos in Paradise" and "Why We Buy" in capturing what drives the way consumers live (and shop) today. read more
Description: Very Good. 2003 Paperback. Orders usually ship on or before next business day. May have highlighting. We send best copy available. read more
"Best and worst from this book: Best: Twitchell doesn't attempt to make you feel like an idiot for leading a consumer-driven lifestyle. Worst: He does so anyway. Throughout the book, there is the obvious pointing out that all brand names are, literally, a brand on an item. They have no inherent value aside from what society/consumer's have placed on them. a $3,000 gucci bag with no gucci label anywhere on it- would be worth $20 in today's marketplace. Assuming it's made with leather! Twitchell points out that you're buying the brand and not the product when you're going for luxury items and with that item comes an esoteric meaning. Much like, if you don't recognize the Prada logo without reading the name, you obviously aren't in "the know". I'd read it when you want to say "Yes, that's so true. these trivial things aren't worth all of that money. and yet i still want a new louis vuitton." Interesting to read either before or after Generation Me."
"Interesting (and readable!) account of what makes a brand 'luxury', different price points that companies have and who each one is targeted to. The author does some interesting informal experiments with his wife and daughter, going into stores with $20,000 coats and other ridiculously-priced items, and tries to see if he can say ANYTHING wacky enough to the staff that they'll even bat an eyelash. Alas, not even his "I'd like to get something very, VERY Fendi for my daughter lest she drop out of college" story didn't even get a raised eyebrow. Whereas asking this at someplace like Gap would get you laughed out of the store, luxury brands seem to take themselves very seriously. Another interesting bit of info - the trend seems to be that the more you pay for an item from Gucci, Prada, Fendi, etc., the harder it is to tell you got it from them unless you're very knowledgable about their little inside designs, or have a very, very good eye for small details. Whereas many companies have low-price lines with GIANT logos and things that you can see from a mile away. So people are paying more to be seen in some fashionable brand that most people can't even distinguish from a Wal-Mart bargain? Interesting..."
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