About this title: Using the techniques Peter Schwartz presents for the first time in The Art of the Long View, can begin to chart the course of their own future or their company's, not with hard numbers, but with intangibles: belief in the company, their own hopes and fears, and their reaction to events. Among Schwartz' clients are the White House, Disney, Nissan, the New York Stock Exchange and the London Stock Exchange. National business media.
Note: This is a general synopsis. Each listing is described below.
Description: Acceptable. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Trade paperback
Publisher: Doubleday Business
Date Published: 1996
ISBN-13:9780385267328ISBN:0385267320
Description: Good. No dust jacket as issued. Clean and unmarked. Some edge and cover wear. Fan coffee stain on bottom edge. Trade paperback (US). Glued binding. 272 p. Audience: General/trade. Ships from US-NE. Support Independent Booksellers! Omahabooks offers same or next day shipping-satisfaction guaranteed. APO, International may require additional postage-contact seller. read more
Edition: Later Printing Used
Binding: H Hardcover
Publisher: Doubleday, New York, New York, U.S.A.
Date Published: 1991
ISBN-13:9780385267311ISBN:0385267312
Description: Very Good- in Very Good+ jacket. 8vo-over 7¾"-9¾" Tall A VG-copy in a VG+ dust jacket. Light wear to dj. Ink underlining to text. Soiling to page edges. read more
Binding: Hardcover
Publisher: Currency
Date Published: 1991-04-01
ISBN-13:9780385267311ISBN:0385267312
Description: Good in Very Good- jacket. *** Hardcover in Good +/Very Good-condition. Binding tight. No previous owner names. Some highlighting to first half. *** read more
Binding: Hardcover
Publisher: Doubleday Business
Date Published: 1991
ISBN-13:9780385267311ISBN:0385267312
Description: Very good in very good dust jacket. Spine straight, binding tight, no reader/remainder/library marks, covers/pgs flat w/sharp corners, very slight shelf wear. 258 numbered pgs., Audience: General/trade. Photos or other information available by e-mail. Daily orders/e-mail responses. E-mail confirmation of shipment. Check our feedback. read more
Binding: Hardcover
Publisher: Currency Doubleday
Date Published: 1991
ISBN-13:9780385267311ISBN:0385267312
Description: Fine in fine dust jacket. Looks unread. No writing, Not ex-library, Not a remainder. Very slight rub wear to dust jacket. Sewn binding. Cloth over boards. 258 p. Audience: General/trade. read more
Binding: Paperback
Publisher: Currency Doubleday
Date Published: 1996
ISBN-13:9780385267328ISBN:0385267320
Description: Very Good-Used in None as Issued jacket. / 0385267320. Pages are yellowing abit. Otherwise in fine shape. Ships with confirming email. 100% money back guarantee. read more
"I really did not expect to like this book as much as I did, but I feel ilke it gets me. It really discusses who I try to be...a person who is constantly trying to stay on top of everything, and understand how the future may lay out...so that I may create stories within that future. (whether on a small or large scale) It explains my draw to book stores, and asking too many questions of people I just meet, among other things. I think it is an excellent book, and offers a lot of insight into humanity and the importance of understanding the dynamics that shape our lives, and therefore should shape our decisions."
"Probably one of the books that influenced me most. An extraordinarily generative way to 'learn from the future'. It was part of the secret of why the South African transition to democracy was successful as it was used to make the parties get realistic about the possible futures facing South Africa. But it is also a dramatically useful business tool for dealing with the unforeseeable future by trying to capture the possible scenarios that might unfold and finding ways to be ready or at least aware of their possibility. It replaces one 'official' but undoubtedly wrong future with 3 or 4 alternative futures and thereby makes you sensitive to how you might be affected. A truly great read"
Peter Schwartz evidences charming honesty and humility about his experiences building scenarios. He learned from his failures, so he includes them, as well as his rather impressive successes. Schwartz emphasizes that scenario planning is not the same thing as predicting the future and that complete accuracy is not the goal. Yet, it is still striking how accurately his 1991 scenarios played out. He may have missed a few specific events and trends but, if you'd based your actions on his scenarios, you would have been well-equipped for the last two decades. His very useful principles of scenario planning and multisource information gathering have not changed since he delineated them. The result is a classic. getAbstract recommends this book to entrepreneurs, organizational decision makers and anyone interested in strategic planning, futurism or change."
"Interesting approach to thinking strategically about the future: do tons of research about trends that affect your business, and from those trends, create scenarios about possible alternative futures. then imagine how various strategic decisions would play out in these scenarios...
I would love to be part of an organization that went through the process he outlines. It would be fascinating!"
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