About this title: This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing ...
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Binding: Hardcover
Publisher: Kogan Page Ltd
Date Published: 2002
ISBN-13:9780749438951ISBN:0749438959
Description: Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
Binding: Hardcover
Publisher: Kogan Page
Date Published: 2002-12-30
ISBN-13:9780749438951ISBN:0749438959
Description: New. ~~NEW~HARDCOVER WITH DUST JACKET PROTECTED IN MYLAR~**Check out my other listings: BOOKS, CDS, DVDS, VIDEOS, GAMES**Fast Delivery*** read more
Binding: Hardcover
Publisher: Kogan Page
Date Published: 2002
ISBN-13:9780749438951ISBN:0749438959
Description: New. Inside is oerfect. dust jacket shows a little shelf wear. Goodwillnyonline carries a wide range of quality new and used items at competitive prices. Goodwillnyonline is operated by Goodwill Industries of Greater New York & Northern New Jersey. A major provider of services for people with disabilities and other barriers to employment. read more
Binding: Hardcover
Publisher: Kogan Page
Date Published: 2002
ISBN-13:9780749438951ISBN:0749438959
Description: New. Dust jacket included...book is in excellent condition despite slight shelf wear. Goodwillnyonline carries a wide range of quality new and used items at competitive prices. Goodwillnyonline is operated by Goodwill Industries of Greater New York & Northern New Jersey. A major provider of services for people with disabilities and other barriers to employment. read more
Description: Good. 0749438959 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
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