About this title: In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Binding: Hardcover
Publisher: Portfolio
Date Published: 2003-05-01
ISBN-13:9781591840213ISBN:159184021X
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781591840213. read more
Description: Fine. 159184021X Brand NEW Hardcover with beautiful Dust Jacket, FIRST EDITION / FIRST PRINTING, Full Number Line, Portfolio, 2003, gift quality, ~ We would ship within 24 Hours, reply to customer emails ASAP, accept returns and offer 100% satisfaction guarantee! read more
Binding: Hardcover
Publisher: Portfolio Hardcover
Date Published: 2003
ISBN-13:9781591840213ISBN:159184021X
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Paperback
Publisher: PENGUIN BOOKS LTD Country = UNITED KINGDOM
Date Published: 2005
ISBN-13:9780141016405ISBN:014101640X
Description: BRAND NEW PAPERBACK. 160 pages. (160 pages) urging you to put a purple cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. (Paperback) read more
Binding: Hardcover
Publisher: Portfolio
Date Published: 2009
ISBN-13:9781591843177ISBN:1591843170
Description: BRAND NEW HARDCOVER. 7.1 by 5 inches. [allow 1-2 weeks transit to europe]. (00210 pages) illustrated lang=english accessory: no accessory (Hardcover ) read more
Description: Fine. 159184021X Clean pages, tightly bound, nno marks, gift quality. 100% satisfaction guarantee. USPS delivery confirmation on every order. All used books are cleaned individually. We ship daily. read more
Binding: Paperback
Publisher: Penguin Books Ltd
Date Published: 2005
ISBN-13:9780141016405ISBN:014101640X
Description: New. Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. read more
Description: Fine in fine dust jacket. Sewn binding. Cloth over boards. With dust jacket. 160 p. Contains: Illustrations. Audience: General/trade. read more
Description: New. DISPATCHED FROM UNITED KINGDOM. NO EXPEDITED SHIPPING! Please note orders are confirmed immediately and may take 2-3 business days to ship. This processing time is in addition to the shipping time. Please allow 10-14 days for delivery. Brand new item. Order now. Selling online since 1995. Order with confidence. Code: G20091121062735D. read more
Binding: Hardback
Publisher: Penguin Group Usa
Date Published: 2003
ISBN-13:9781591840213ISBN:159184021X
Description: New. In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the... read more
Description: Like New. SHIPS FROM GERMANY. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Please always check the language in the product description section. Few left in stock-order soon. Selling online since 1995. Code: L20091120203155I. read more
Description: Good. 159184021X Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
"After reading a lot of Seth Godin's blog and watching some of his talks I realized I had not actually picked up any of his books. When deciding where to start I picked up one of his most popular books - Purple Cow: Transform Your Business by Being Remarkable. I wondered if a book published in 2003 would still be relevant six years later and after digging into Purple Cow I was not disappointed.
Godin's encouragement to be remarkable is illustrated throughout the book with examples of remarkable people and remarkable approaches in all different business sectors from technology to food to service industries. Being remarkable doesn't always take massive amounts of effort such as a doctor making a quick call with test results even if everything is fine. The age of the book also allows some insight into areas where being remarkable has had payoffs for companies. For example, when this book was written the cell phone market was languishing with a lack of innovation (small size had been optimized and Godin references some companies just focusing on adding cameras to phones). The iPhone has since achieved Purple Cow status and it is interesting to follow its growth to this status with Godin's Purple Cow thesis in mind.
He also illustrates how marketing has changed in the past decades - from the death of the TV-Industrial complex to the ineffectiveness of banner advertising. Much successful marketing now changes the product itself and not the ads - in many cases the product is the marketing. I appreciate the concept of shifting millions of dollars of advertising money from dying (dead?) channels, such as TV and newspaper advertising, to research and development budgets. Godin does say failures can and do happen, but the remarkable product will be closer at hand. Is all advertising dead? Not at all, but the approaches and media are changing and while old titans may resist change, when those venues no longer work the Purple Cows know it.
This book is a quick read an full of not only marketing ideas and stories, but also inspiration. It encourages continual creativity and whether you are a designer, scientist or business person that is a welcome message. "Safe, it seems, is risky" says Godin and that is especially true in today's light-speed society and business environment. I hope to see more Purple Cows in the future - they are so much more interesting."
"This book hammers home how important it is not to compete in the "average" range of a product or service but rather that opportunity lies in the extremes, be the "most" of something to stand out and attract a niche market of devoted customers who will spread your word. Old models of advertising on television and radio to the masses is not effective in an established market.
It's a short book with a good deal of information. It may feel like it's a little vague but the point is that you need to focus on the edges instead of the saturated middle-area and become the fastest, the most expensive, the most unique, the ugliest, the prettiest, etc."
"Another inspiring, practical motivational book from Seth Godin! The premise of this book is simple, but the effects, if applied, are profound...or so I hope.
Godin strongly believes that your brand or product NEEDS to be a "purple cow"...it needs to be REMARKABLE! You can't just be good or great--that's simply expected by consumers and users. It's the norm. To really stand out and succeed, you and your brand need to be REMARKABLE.
The marketing landscape has changed, and mass marketing no longer works. We can't simply market to the masses these days. It's ineffective, and it's too expensive. We must reach a small group "sneezers"--passionate influencers that will spread the word to their network who will spread the word to their network.
Purple Cow is jam packed with memorable stories and illustrations of businesses and brands that exemplify the Purple Cow and those that don't, brands like Starbucks, Jet Blue, Best Buy and more.
Godin finishes with four statements that summarize "purple cow thinking":
1. Don't be boring 2. Safe is risky 3. Design rules now 4. Very good is bad
I really enjoyed this book and will likely want to re-read it in the future to be reminded of these principles and to assess whether I've been putting them into practice."
"the basic message in this book as that you need to create a remarkable product and advertise it to a small segment that will then spread the word. Its interesting, and has good examples, but the 2003 version is bordering on being outdated. I've noticed that there is a more recent edition out, and the more recent one would probably be more relevant. A quick and easy read with some great ideas."
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