About this title: "Marketing: Principles and Perspectives, 4e" is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition, we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in ...
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Note: This is a general synopsis. Each listing is described below.
Edition: 4th ed.
Publisher: Irwin/McGraw-Hill
Date Published: 2003
ISBN-13:9780072860580ISBN:0072860588
Description: Good in good dust jacket. Good shape and condition. Textbook only. We send best copy available. QQbookswarehouse, one thousand happy customers. Textbooks are sold as is, may or may not include supplementary material. We strive to serve you in the best... Loose leaf-sheets & binder. 640 p. Audience: General/trade. read more
Edition: 4th ed.
Publisher: Irwin/McGraw-Hill
Date Published: 2003
ISBN-13:9780072860580ISBN:0072860588
Description: Very good in very good dust jacket. Very good shape and condition. Textbook only. We send best copy available. QQbookswarehouse, one thousand happy customers. Textbooks are sold as is, may or may not include supplementary material. We strive to serve... Loose leaf-sheets & binder. 640 p. Audience: General/trade. read more
Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2003
ISBN-13:9780072860573ISBN:007286057X
Description: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. read more
Description: New. No dust jacket as issued. In shrink wrapping. Includes PowerWeb. Trade paperback (US). Glued binding. Contains: Illustrations. McGraw-Hill/Irwin Series in Marketing. Audience: General/trade. read more
Edition: 4th ed.
Publisher: Irwin/McGraw-Hill
Date Published: 2003
ISBN-13:9780072860580ISBN:0072860588
Description: Very good in very good dust jacket. Very good shape and condition. Us edition. Textbook only! We send best copy available. UniversityStore1908, one thousand happy customers. Textbooks are sold as is, may or may not include supplementary material. We... Loose leaf-sheets & binder. 640 p. Audience: General/trade. read more
Edition: 4th ed.
Publisher: Irwin/McGraw-Hill
Date Published: 2003
ISBN-13:9780072860580ISBN:0072860588
Description: Fine in fine dust jacket. Fantastic shape and condition, like new brand. US edition. Textbook only! We send best copy available. UniversityStore1908, one thousand happy customers. Textbooks are sold as is, may or may not include supplementary material.... Loose leaf-sheets & binder. 640 p. Audience: General/trade. read more
Binding: Paperback
Publisher: MCGRAW HILL BOOK CO
Date Published: 2003
ISBN-13:9780072860573ISBN:007286057X
Description: New. Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued... read more
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