About this title: A seasoned Wall Street Journal editor and reporter takes an unprecedented look at how industry and association studies tend to "prove" whatever bolsters the commercial goals of the sponsoring groups. She offers a telling glimpse of how manufactured truths affect--and endanger--all our lives.
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Description: Good. Dust Cover Missing. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Fine. 0671792857 Simon & Schuster hardcover w/dustjacket, 1994, 1st edition/1st printing, very clean, No marks/tears, only slight wear...Near Fine/Near Fine...Not a RUINED remainder marked copy or ex-library JUNK. read more
Binding: Hardcover
Publisher: NY: Simon and Schuster, 1994
ISBN-13:9780671792855ISBN:0671792857
Description: Octavo, hardcover, fine in near fine white glossy dj. Giftable. Sponsored studies have become America's most powerful and popular tool of persuasion. However, in this book we find out that much of what we learn from them is false. Although the studies and surveys wear the guise of objective science, their findings almost invariably reflect their sponsor's intentions. Most such research is designed with a certain outcome in mind, and it is all but guaranteed to achieve that outcome. The result ... read more
Description: Fine New in Fine jacket. HARDCOVER, Fine/Fine, Simon & Schuster, 1994 edition # & edition, 1.25 in. H x 9.75 in. L x 6.5 in. W, 19.9 oz. This copy has no signs of use, is in Excellent Condition Overall. read more
Edition: First Edition
Binding: Hardcover
Publisher: Simon and Schuster, New York, NY
Date Published: 1994
ISBN-13:9780671792855ISBN:0671792857
Description: Very Good in Very Good jacket. 8vo-over 7¾"-9¾" tall. [S] First print. Light thumb-soiling to page fore-edges. Light edgewear and soiling to d.j. in poly cover. read more
Edition: First Edition, Second Printing
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 1994
ISBN-13:9780671792855ISBN:0671792857
Description: Near Fine in Near Fine jacket. Trade Edition. 6.50 x 9.50" "Studies have become the vehicle for polishing corporate images, influencing juries, shaping debate on public policy, selling commercial products and satisfying the media's--and the public's--voracious appetite for information. In this blistering expose, Cynthia Crossen shows how deeply this research world has been pervaded by artfully crafted deception--and how it affects us all. " 272 pages. Mylar wrapped dj. read more
Binding: Hardcover
Publisher: Simon & Schuster, New York, NY, U.S.A.
Date Published: 1994
ISBN-13:9780671792855ISBN:0671792857
Description: Fine in Fine jacket. 9.5x6.25 inches. 272 indexed pages. White dust jacket with black, orange, green, white and light blue lettering. Shows how deeply this research world has been pervaded by artfully crafted deception-and how it affects us all. Clean, tight, unmarked, bright. read more
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