About this title: The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
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Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: McGraw-Hill
Date Published: 2000-12-28
ISBN-13:9780071359160ISBN:0071359168
Description: Very Good. A very nice copy. Text has minor markings. DJ has slight shelf rubbings. Binding is tight. Your Satisfaction Guaranteed. We ship daily. Expedited shipping available. read more
Binding: Hardcover
Publisher: McGraw-Hill
Date Published: 2000-12-01
ISBN-13:9780071359160ISBN:0071359168
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780071359160. read more
Binding: Hardback
Publisher: McGraw-Hill Education(McGraw-Hill Professional)
Date Published: 2000
ISBN-13:9780071359160ISBN:0071359168
Description: BRAND NEW HARDBACK. 8.299 by 7.799 inches. (246 pages) the first book to deal with the problems of communicating to a skeptical public, positioning describes the revolutionary approach to creating a position in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. fully updated and revised. chapter 1: what positioning is all about. chapter 2: the assault on the mind. chapter 3: getting into the mind. chapter 4: those little ... read more
Edition: 20TH ANNIVERSARY ED OF 3RD REVISED ED
Binding: Hardback
Publisher: MCGRAW-HILL EDUCATION-EUROPE Country = UNITED STATES
Date Published: 2000
ISBN-13:9780071359160ISBN:0071359168
Description: BRAND NEW HARDBACK. 246 pages. (246 pages) deals with the problems of communicating to a skeptical public. this book describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. 50ill. edition 20th anniversary ed of 3rd revised ed (Hardback) read more
Binding: Hardcover
Publisher: McGraw-Hill
Date Published: 2000
ISBN-13:9780071359160ISBN:0071359168
Description: Fine-Used in Fine jacket. / 0071359168. Like new. Minimal shelfwear. Cover board has slight curvature only flaw. DJ fine. No markings noticed. Pages are clean and bright. Binding is tight. read more
Binding: Hardcover
Publisher: McGraw Hill, USA
Date Published: 2000
ISBN-13:9780071359160ISBN:0071359168
Description: As New in As New jacket. Hardcover in fabulous condition-just a touch of shelfwear and light chipping of dust jacket, otherwise a fine clean solid copy. read more
Edition: 3 ANV SUB
Binding: Hardback
Publisher: MCGRAW HILL BOOK CO
Date Published: 2000
ISBN-13:9780071359160ISBN:0071359168
Description: New. "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of Geo... read more
Binding: Hardback
Publisher: Mcgraw-Hill Education-Europe
Date Published: 2000
ISBN-13:9780071359160ISBN:0071359168
Description: New. Deals with the problems of communicating to a skeptical public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its compe... read more
Description: Like New. SHIPS FROM GERMANY. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Please always check the language in the product description section. Few left in stock-order soon. Selling online since 1995. Code: L20091126103202I. read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using International Priority Airmail. Delivery is typically 5-10 working days. Please do not select expedited shipping. Heavier and more expensive items have tracking number. Professional and reliable bookseller (est.1987). read more
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