About this title: Bill Gates meets P.T. Barnum in this most unusual and revealing autobiography by one of the most outrageous and successful business tycoons in the world: Richard Branson, who has launched a unique global brand, and over 100 companies, and has amassed a billion-dollar personal fortune by breaking all the rules. of photos.
Note: This is a general synopsis. Each listing is described below.
Edition: Illustrated.
Binding: Trade paperback
Publisher: Crown Business
Date Published: 1998
ISBN-13:9780812931013ISBN:0812931017
Description: Very good. No dust jacket as issued. slight wear to corners; otherwise fine. Sewn binding. Cloth over boards. With dust jacket. 370 p. Contains: Illustrations. Audience: General/trade. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Crown Business
Date Published: 1998-10-06
ISBN-13:9780812931013ISBN:0812931017
Description: Good in good, x-library with protective jacket. Hardcover with dust jacket. x-library with protective coating over cover and usual markings. Very light general wear. Clean, tight, straight, unmarked. read more
Binding: Hardcover
Publisher: Crown Business
Date Published: 1998
ISBN-13:9780812931013ISBN:0812931017
Description: Very good in very good dust jacket. 370 pp. Minor edgewear present. Pages are unmarked, binding is in excellent condition. -Oh, screw it, let's do it. -Many of Branson's companies-airlines, retailing, and cola are good examples-were started in the face of entrenched competition. The experts said-Don't do it. -But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent. Ranging from financial ... read more
Edition: First U.S. Edition. Illustrated.
Binding: Hardcover
Publisher: Crown Business
Date Published: 1998
ISBN-13:9780812931013ISBN:0812931017
Description: Fine in fine dust jacket. Sewn binding. Cloth over boards. With dust jacket. 370 p. Contains: Illustrations. Audience: General/trade. Fantastic shape with a nice red dust jacket and white lettering read more
Edition: First U. S. Edition. Presumed first printing.
Binding: Hardcover
Publisher: Times Business; Random House, New York
Date Published: 1998
ISBN-13:9780812931013ISBN:0812931017
Description: Very good in very good dust jacket. Signed by author. xi, 370 p. Illustrations. Index. Bill Gates meets P.T. Barnum in this most unusual and revealing autobiography by one of the most outrageous and successful business tycoons in the world: Richard Branson, who has launched a unique global brand, and over 100 companies, and has amassed a billion-dollar personal fortune by breaking all the rules. read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Description: Good. Ex-Library book-will contain library markings. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Good. Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
Description: Good; Collectible. No writings. Highlights almost through out. No DJ. Minor corner wear. Minor brown tanning on edge. Free track! Satisfaction guarenteed! Fast ing! read more
Edition: Illustrated.
Binding: Hardcover
Publisher: Crown Business
Date Published: 1998
ISBN-13:9780812931013ISBN:0812931017
Description: Fine in fine dust jacket. Sewn binding. Cloth over boards. With dust jacket. 370 p. Contains: Illustrations. Audience: General/trade. Just like a new book-.... read more
Edition: Illustrated.
Binding: Hardcover
Publisher: Crown Business
Date Published: 1998
ISBN-13:9780812931013ISBN:0812931017
Description: New in new dust jacket. Sewn binding. Cloth over boards. With dust jacket. 370 p. Contains: Illustrations. Audience: General/trade. read more
"This is the book that made an interesting reader.Really a magnetic one. THe book shows how Mr BRanson become a sucessful Businessman. The best part is that he is so open and did not mind to reveal the weird things he had to do in Business."
"Great book!! Must read for entrepreneurs! Take lessons for the BEST in business and break the molds. So easy to say yet hard to do, if you make it so!"
"Very interesing book for me mainly for two reasons: 1. His keen insight followed by hardwork style is refreshingly different from the super strategy and analysis focus from the MBA courses. A happy medium is my preference. 2. His story of the battle with British Airways resonated with me as being very similar as the one my own family firm is engaged in. Better and cheaper product stymied by the system. Ditto for the experience with Bankers - when you need them they hang you out to dry, when you don't need them they call all the time to help you invest.
I must confess going into the book and expecting a bunch of fluff, since his image is very much as just a do crazy stunts to get attention type of thing. Was very impressed by his work ethic and discipline to make all the calls and put in any effort required. Not a deep strategic thinker but he is humble enough to realize he needs good partners and gives them the space to do their thing."
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