About this title: For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Using a hands-on approach in which students learn to develop a complete IMC program, this text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. - NEW - 200 new advertisements. - Provides students with timely, fresh examples of various advertising and promotional tactics. - ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Prentice Hall
Date Published: 2003
ISBN-13:9780131405462ISBN:0131405462
Description: Acceptable. Subject to heavy handling wear to cover, may have tape repairs or heavily bumped and/or torn corners. Subject to dog-ear pages and heavy markings. Any stained or wrinkled edges/pages will not affect the text! Satisfaction Guaranteed! read more
Binding: HARDCOVER
Publisher: Prentice Hall
Date Published: 2002
ISBN-13:9780130175786ISBN:0130175781
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Good. Dust Cover Missing. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2002
ISBN-13:9780130175786ISBN:0130175781
Description: Good. Sealed CD Included! Good Condition. Reasonable wear-still very useable. Interior may have markings. May have bookstore-related stamps/stickers/marks. Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2002
ISBN-13:9780130175786ISBN:0130175781
Description: Good. CD Included! Good Condition. Reasonable wear-still very useable. Interior may have markings. May have bookstore-related stamps/stickers/marks. Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2002
ISBN-13:9780130175786ISBN:0130175781
Description: Very Good. Sealed CD Included! Very Good Condition. Reasonable light wear. Text appears free of marks, writing, and highlighting. May have bookstore-related stamps/stickers/marks. Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
Edition: 2nd edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2003
ISBN-13:9780131405462ISBN:0131405462
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Edition: 2nd edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2003
ISBN-13:9780131405462ISBN:0131405462
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Edition: 2nd edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2003
ISBN-13:9780131405462ISBN:0131405462
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Edition: 2nd edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2003
ISBN-13:9780131405462ISBN:0131405462
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Edition: 2nd edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2003
ISBN-13:9780131405462ISBN:0131405462
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Binding: Paperback
Publisher: Prentice Hall
Date Published: 2003-05-07
ISBN-13:9780131405462ISBN:0131405462
Description: Excellent Conditon. SOFTcover, CD included, Excellent Condition, text is clean/unmarked, tight binding, minor edge/COVER wear, from a private collection. read more
Edition: 3rd edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780131866225ISBN:0131866222
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 3rd edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780131866225ISBN:0131866222
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 3rd edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780131866225ISBN:0131866222
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 3rd edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780131866225ISBN:0131866222
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
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