About this title: At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Teeming with anecdotes about past and current advertising successes and failures, GUERRILLA ADVERTISING is sure to entertain readers as they learn the nuts and bolts of cost-effective advertising for small businesses.
Note: This is a general synopsis. Each listing is described below.
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Houghton Mifflin Co
Date Published: 1994-06-08
ISBN-13:9780395687185ISBN:0395687187
Description: Very Good. Binding is tight and square. Text is clean and bright. Light edge and corner wear. Careful packaging and fast shipping. We recommend EXPEDITED MAIL for even faster delivery! read more
Binding: Paperback
Publisher: Houghton Mifflin Co
Date Published: 1994-06-08
ISBN-13:9780395687185ISBN:0395687187
Description: Very Good. Text is clean, bright and unmarked. No creases in cover or spine. Binding is tight and square. No names, no remainder marks, no stickers. Careful packaging and fast shipping. We recommend EXPEDITED MAIL for even faster delivery! read more
Description: Acceptable. 1994-Paperback----Used-Acceptable-Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available. read more
Description: Good. No Jacket. 0395687187 This book has some shelf wear. This book teaches you how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media. read more
Description: New. No dust jacket as issued. Clean and tight-unused copy-Excellent! Trade paperback (US). Glued binding. 304 p. Guerrilla Marketing. Audience: General/trade. read more
Binding: Trade paperback
Publisher: Houghton Mifflin Company
Date Published: 1994
ISBN-13:9780395687185ISBN:0395687187
Description: Fine. No dust jacket as issued. Near fine, minor edge wear to the wraps. Trade paperback (US). Glued binding. 283 p. Guerrilla Marketing. Audience: General/trade. read more
Binding: Softcover
Publisher: Mariner Books
Date Published: 1994-06-08
ISBN-13:9780395687185ISBN:0395687187
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780395687185. read more
Description: Description: xi, 283 p.; 23 cm. Subjects: Advertising--Cost effectiveness. Small business--Management. Near fine paperback copy. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. 1. pp. 283. read more
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