About this title: For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web. *NEW - Offline technologies Focuses on marketing practices based on Internet technologies. Introduces offline e ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: PAPERBACK
Publisher: Prentice Hall Business Publishing
ISBN-13:9780130322647ISBN:0130322644
Description: Very Good. 0130322644 Copy has been read but remains in nice & clean condition. Pages are intact and not marred by notes or high-lighting. Spine is tight; a clean read. Shelf wear to the cover. read more
Description: Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. read more
Edition: Third Edition {Second Printing}
Binding: Trade Paperback
Publisher: Pearson Education, Inc., Upper Saddle River, New Jersey
Date Published: 2003
ISBN-13:9780130497574ISBN:0130497576
Description: Very Good. 8vo-over 7¾"-9¾" tall. "We wrote this book to assist every student of electronic marketing who wants to learn this topic one step at a time. This primarily includes graduate and undergraduate university students, but the book also will aid other individuals who want to learn more about electronic marketing. Important background includes basic marketing and computer knowledge, although we provide short explanations of terminology and concepts to be sure all readers are up yo speed. " ... read more
Edition: 4th Edition
Binding: Soft Back
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2005
ISBN-13:9780131485198ISBN:0131485199
Description: Used Very Good. Light shelf and corner wear, with minor crease on cover. Some minor marking. Binding is in good condition. read more
Description: Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. read more
Description: Very good. No dust jacket as issued. Used book in great condition with minimal wear. Don't waste your money on the 4th edition of this book. This is the 3rd US edition and is almost the exact same, word for word as the newest edition, as proved by thousands of satisfied customers. DON'T WASTE YOUR MONEY ON THE NEWEST EDITION! It is guaranteed that you can use this edition for your class and save a lot of money. A full refund will be offered if you cannot. Why pay more? read more
Edition: 4th ed.
Binding: Trade paperback
Publisher: Prentice Hall
Date Published: 2005
ISBN-13:9780131485198ISBN:0131485199
Description: New. No dust jacket as issued. Trade paperback (US). Glued binding. 480 p. Contains: Illustrations. Audience: General/trade. Brand new softcover in excellent condition. Fourth Edition. Clean inside and out; no marks, bends or tears. Ships with delivery confirmation. Quick shipments, fast deliveries. read more
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