About this title: In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic ...
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Description: New in new dust jacket. Brand New! Support Radical Independent Pacific Northwest Booksellers! Glued binding. Paper over boards. 500 p. Contains: Illustrations. Audience: General/trade. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical ... read more
Description: Good. 1584230738 US STUDENT EDITION. BOOK IS A GOOD CONDITION. WILL SHIP WITHIN 24 HOURS WITH DELIVERY CONFORMATION AND TRACKING NUMBER. read more
Description: New. In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. When first published, Marshall McL... read more
"This book needs several reads. I am NOT convinced by "Media Hot and Cold", it seems like an arbitrary way to classify media, especially in the digital age.
But for the most part, I pretty much agree with everything McLuhan says, and I'm often surprised how he's predicted the digital age, which he never got to experience. I would love to see what he would write were he around today.
He needs to lay off incorporating Shakespeare and James Joyce quotes into his writing though. He can be a little cocky at this time."
"This is a pretty dense read, but the ideas are mind-blowing. McLuhan redefines the way we look at the man-made world around us. A good book for anyone who has ever felt alienated or disconnected by technology."
"McLuhan does not cite any of his sources, so when I read this I was equally skeptical and enthralled. Great way to rethink how we live our lives is changed be each new medium we create, from the wheel to the lightbulb to the internet."
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