About this title: This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Note: This is a general synopsis. Each listing is described below.
Description: Acceptable. Text only, not a package-does not include PowerWeb. Sorry, CD missing. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Text only, not a package-does not include PowerWeb. Sorry, CD missing. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Edition: 3rd edition
Binding: SOFTCOVER
Publisher: McGraw Hill
Date Published: 2003
ISBN-13:9780072917376ISBN:0072917377
Description: Very good. [With CD-ROM] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 3rd edition
Binding: SOFTCOVER
Publisher: McGraw Hill
Date Published: 2003
ISBN-13:9780072917376ISBN:0072917377
Description: Very good. [With CD-ROM] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 3rd edition
Binding: SOFTCOVER
Publisher: McGraw Hill
Date Published: 2003
ISBN-13:9780072917376ISBN:0072917377
Description: Very good. [With CD-ROM] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 3rd edition
Binding: SOFTCOVER
Publisher: McGraw Hill
Date Published: 2003
ISBN-13:9780072917376ISBN:0072917377
Description: Very good. [With CD-ROM] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 3rd edition
Binding: SOFTCOVER
Publisher: McGraw Hill
Date Published: 2003
ISBN-13:9780072917376ISBN:0072917377
Description: Very good. [With CD-ROM] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 2nd Edition
Binding: Paperback
Publisher: McGraw Hill, Boston, MA
Date Published: 2002
ISBN-13:9780072564945ISBN:0072564946
Description: Used Good. The text has highlighting and some marking, the cover has minor wear with a used stamp on the lower outer page edges. Includes CD. read more
Description: Satisfaction Guaranteed. Shipped quickly. 2002. Paperback. 2 Ed. Used, very good. Very good overall with light to moderate wear. No dust jacket. read more
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