About this title: The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why ...
read more
Note: This is a general synopsis. Each listing is described below.
Edition: Third Edition {Tenth Printing}
Binding: Trade Paperback
Publisher: Perseus Publishing, Cambridge, MA
Date Published: 2001
ISBN-13:9780738204635ISBN:0738204633
Description: Fine. 8vo-over 7¾"-9¾" Tall. "For over a decade, WINNING AT NEW PRODUCTS has served as the bible for product developers everywhere. In this fully uodated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. " This book has 425 pages and is illustrated. read more
Binding: Paperback
Publisher: Basic Books
Date Published: 2001
ISBN-13:9780738204635ISBN:0738204633
Description: Good. --All NEW items are exactly as provided by the publisher. All USED items are in Good condition or better, and copies may contain store stickers, highlighting, etc from normal use by previous owner(s). One-time use supplements (e.g., access codes, tear-out flash cards, reference cards, etc) provided with new copies are NOT guaranteed. --Professional booksellers: inquiries always welcome. read more
"One of the best books I've ever read regarding how to effectively manage the product development lifecycle. Regardless of what development methodology you employ, you are bound to find some practical tips on better managing your development cycle and the folks who execute it."
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
rating
