About this title: Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention.
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 05/1999
ISBN-13:9780684849133ISBN:0684849135
Description: Very good in very good dust jacket. Very Good, In very good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 256 p. read more
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 1999
ISBN-13:9780684849133ISBN:0684849135
Description: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dustcover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "from the library of" labels. read more
Binding: Trade paperback
Publisher: Simon & Schuster
Date Published: 2000
ISBN-13:9780684849140ISBN:0684849143
Description: Very good. No dust jacket as issued. Book is in Nice condition with only the most Minor wear. Trade paperback (US). Glued binding. 256 p. Audience: General/trade. read more
Description: Fair. Purchasing this book supports the King County Library System Foundation. Thriftbooks and KCLSF have partnered to help raise additional funds for the library system. Ex-Library book-will contain library markings. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. 0684849143 Former library item may have library binding and show stamps, stickers or other marks. Items not meeting quality expectations may be returned. Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. read more
Description: Very good. By Paco Underhill; ISBN: 0684849143; Pub. : Simon & Schuster; Pub. Date: 2000-06-02; Media: Paperback; Weight: 9.6 oz.; NOTE: Cover art different than that pictured, but content is the same. Excellent condition. Covers have light edgewear. A couple cover corner tips are slightly bent. Surfaces of covers are glossy. Binding is good. Pages have no marks, writing or highlighting. Pages show indication of light use. by Paco Underhill; ISBN: 0684849143; Pub. : Simon & Schuster; Pub. Date ... read more
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 1999-05-13
ISBN-13:9780684849133ISBN:0684849135
Description: Very Good. Like New. Book in great condition. Has been read once. There might be slight underlining or highlights. Free tracking # included! International buyers are welcome. We ship every business day. 100% Satisfaction Guaranteed! read more
"This was more a book about how we shop, rather than why we shop. It was a fascinating look into how stores and merchandise is configured. Some things seem so obvious, but are simply not followed. Book also covers a bit of internet shopping, but is mostly the "science" of how to get people to buy more of certain products or buy more in a certain store."
"This book provides me knowledge about retail shopping behavior, an anthropological study on retail setting through thorough observations. It contains more sets of description rather than sets of argumentation. I appreciate on the writer's attention to what seems to be petty details (but in fact this details are essentially shaping consumers' behaviors on retail settings)."
"This book was really fascinating - both as a small business owner, learning how, when, and why people buy the way they do, but also just as an interested consumer. He has lots of interesting stories that just fascinated me. It is written a bit simplistically (he defines the same thing repeatedly in case you couldn't remember from the previous chapters) and he uses a few examples over and over again which gets a little repetitive. A few of the later chapters got a bit long-winded but overall a very interesting book."
"This book explains in social science terms why people buy stuff. For example, a man or woman shopping with his/her child will spend less time in a store than a woman shopping alone. The woman shopping alone will spend time in a store than two women shopping together. The last 50-75 pages were added to the "updated" version of the book. They are nothing more than any Introduction to International Business book will give you. These pages can probably be skipped."
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