About this title: This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns ...
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Note: This is a general synopsis. Each listing is described below.
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Lexington Books
Date Published: 1986
ISBN-13:9780669111422ISBN:0669111422
Description: Very-Good in Good jacket. 8vo. {005247} What's in a Name? : Advertising and the Concept of Brands by John Philip Jones. ISBN 0669111422. Published by Lexington Books in 1986. HARD COVER 8vo {Book Condition} VERY-GOOD {Jacket Condition} GOOD {Jacket Condition Details} light edge wear, tear(s), minor creasing, rubbing. {Book Condition Details} Binding: minor end bumping, Cover: minor edge wear, minor rubbing, Text: slightly soiled page edge(s). {Keywords} ADVERTISING CLOTHING DRESS BUSINESS ... read more
Description: Very Good/Very Good hard cover. 8vo, boards, 292pp. edgewear, rubbing, scratches, price label front, dust jacket. light shelfwear cover. small stain in gutter inside back cover, clean, tight, text. bus. read more
Description: Very Good- in Fine jacket. Ex-library with almost no damage (ffep has pocket, cataloguing record and discard stamp), this copy is unmarked and appears little read. Jacket is Brodarted. read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Description: Satisfaction Guaranteed. Shipped quickly. Hardcover. Used, very good. Very good overall with light to moderate wear. Includes dust jacket. read more
Binding: Paperback
Publisher: M.E. Sharpe
Date Published: 2002
ISBN-13:9780765611123ISBN:0765611120
Description: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. read more
Description: Fine in very good dust jacket. Book Description: Lexington Books, Massachusetts, 1986. Book condition: fine. Dj condition: very good. Very minor shelfware to dj. 2nd printing, hard cover. A great reading copy, tight binding, clean interior, sharp cornered. read more
Edition: First Edition, 6th Printing
Binding: Hardcover
Publisher: Lexington, New York
Date Published: 1986
ISBN-13:9780669111422ISBN:0669111422
Description: Good. No Jacket. A nice reading copy. Pages are clean and bright. Binding is cocked. Book shows some shelfwear. There is no jacket, title and ISBN are stamped in black on the spine and back board. Slightly soiled on the back board. read more
Binding: Hardcover
Publisher: Gower Publishing Co Ltd, Aldershot
Date Published: 1986
ISBN-13:9780566026799ISBN:0566026791
Description: Fine/VeryGood. First UK Edition. Hard cover. Gower Publishing Co Ltd, Aldershot (1986) Fine in very good dust jacket. Book: fine straight, tight, clean, little-read copy. Jacket: very good, minor rubbing to edges only. 292 pages. The authors contoversial findings about the effectiveness of advertising make this book indespensable to the adverising world and all of its clients. This is just one title from my private collection of 900 plus similar books which I am selling here. Click on my ... read more
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