About this title: A seminal work - reformulating marketing around creating shareholder value. For the first time, marketing is integrated with the governing objective of management. A practical, step-by-step guide to developing marketing strategies that generate growth and shareholder value. An essential text for top management and MBAs. Marketing has not had the ...
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Note: This is a general synopsis. Each listing is described below.
Edition: 1st Edition
Binding: Boards
Publisher: John Wiley & Sons Canada, Limited, Etobicoke, ON, Canada
Date Published: 2000
ISBN-13:9780471877271ISBN:0471877271
Description: Good in Good jacket. Hardcover. 8vo. ISBN-1471877271. 1ST EDITION, 8VO HARDCOVER, 370 PAGES. THE BOOK IS IN VERY GOOD CONDITION, WITH MINIMAL WEAR/BUMPING TO THE EDGES, SOME UNDERLINING OF THE TEXT. COVER BLUE/SILVER, DJ BLUE/YELLOW. read more
Description: Fine. 0471877271 THIS IS A HARDCOVER BOOK IN DUST JACKET. THE BOOK AND DUST JACKET ARE IN FINE/FINE CONDITION, LIKE NEW, NO DEFECTS INSIDE OR OUT. read more
Binding: Hardcover
Publisher: John Wiley & Sons
Date Published: 2000
ISBN-13:9780471877271ISBN:0471877271
Description: Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. Near-new condition. NO remainder marks or price clippings. Tight spine, bright pages. NO writing, marks or tears inside book. 370 pages. Synopsis A seminal work-reformulating marketing around creating shareholder value. For the first time, marketing is integrated with the governing objective of management. A practical, step-by-step guide to developing marketing strategies that generate growth and shareholder value. An essential text for top management ... read more
Binding: Hardcover
Publisher: John Wiley & Sons
Date Published: 27/10/2000
ISBN-13:9780471877271ISBN:0471877271
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Hardcover
Publisher: John Wiley & Sons
Date Published: 27/10/2000
ISBN-13:9780471877271ISBN:0471877271
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Hardcover
Publisher: Wiley
Date Published: 2000-12-01
ISBN-13:9780471877271ISBN:0471877271
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Hardback
Publisher: John Wiley and Sons Ltd
Date Published: 2008
ISBN-13:9780470773147ISBN:0470773146
Description: New. Presents a practical introduction to shareholder value analysis for the marketing professional. This book offers them the tools to develop the marketing strategies that create the value for business. It shows how top management should evaluate strateg... read more
Description: Like New. SHIPS FROM GERMANY. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Please always check the language in the product description section. Few left in stock-order soon. Selling online since 1995. Code: L20091122205143I. read more
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