About this title: This reissue of "Understanding Media" marks the 30th anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fuelled by the recent and continuing conjunctions between the cable companies and the regional phone companies ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Trade paperback
Publisher: McGraw-Hill, New York
Date Published: 1965
Description: Good. No dust jacket as issued. xiii, 364 p. 18 cm. "McGraw-Hill paperbacks" age appropriate shelf wear and fading, owner's name on inside front cover, shelf notation on fep, underlining, esp. in first section read more
Binding: Paperback
Publisher: McGraw-Hill Book Company
Date Published: 1964
Description: Good. -6th Printing--311 pgs. Interior-Normal signs of use w/ some underlining. The paperback cover has only light signs of use. -Publish Place: New York-Size: 12mo-over 6¾"-7¾" tall. read more
Binding: Paperback
Publisher: Signet
Date Published: 1964
Description: Good. A clean pocketbook style paperback edition in useful condition. Some shelf wear to the covers and the page edge. A few wrinkle marks to the spine at the cover. Yellowing to the pages. This edition remains presentable. read more
Binding: Mass Market Paperback
Publisher: Mentor
Date Published: 1964
Description: Very Good. This is a very nice paperback copy. Binding is tight and square. No creases in cover or spine. No names, no marks, no stickers. Text is clean and bright. Light tanning to pages. Careful packaging and fast shipping. read more
Binding: Paperback
Publisher: McGraw-Hill Book Company, Inc.
Description: Very Good. B000JUMDUG READY TO SHIP! -Few lines of writing. Still a very readable copy! Cover shows some light wear. From a Pet-free, Smoke-free warehouse. We ship to APO, FPO & Internationally. Ships within 24 to 48 hours. All items are wrapped securely to protect during shipping. Questions? Please email us and we'll be happy to assist you. Check our feedback and buy with confidence! read more
Binding: Paperback
Publisher: Signet
Date Published: 1964
Description: Very Good. Eleventh printing. Signed by prev owner with a very few instances of underlining but otherwise unmarked, clean and bright with uncreased spine. Enjoy reading with a real book in your hands. read more
"This book needs several reads. I am NOT convinced by "Media Hot and Cold", it seems like an arbitrary way to classify media, especially in the digital age.
But for the most part, I pretty much agree with everything McLuhan says, and I'm often surprised how he's predicted the digital age, which he never got to experience. I would love to see what he would write were he around today.
He needs to lay off incorporating Shakespeare and James Joyce quotes into his writing though. He can be a little cocky at this time."
"This is a pretty dense read, but the ideas are mind-blowing. McLuhan redefines the way we look at the man-made world around us. A good book for anyone who has ever felt alienated or disconnected by technology."
"McLuhan does not cite any of his sources, so when I read this I was equally skeptical and enthralled. Great way to rethink how we live our lives is changed be each new medium we create, from the wheel to the lightbulb to the internet."
"In the 1960's, when normal (i.e. "non-intellectual") people could tell you who Marshall McLuhan was, the word most likely to be associated with his name would be "incomprehensabilty." This is not without reason.
Reading McLuhan is indeed a little like reading stereo assembly instructions from the future. Made all the more puzzling by the fact that virtually none of the words he uses are unfamiliar, his concepts nonetheless at first seem to be out of the reader's league, if not of another sport, on another planet.
McLuhan observed and wrote about the effects on the human race of "media," extensions of the human organism, which had never been considered as such. Most of what is conveyed in Understanding Media had never been conveyed before, saddling McLuhan with the job of creating (as opposed to re-iterating) the language necessary for the transmission of his ideas."
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