About this title: In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines and more, all supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also how it is marketed and promoted. The old rules still apply - ...
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Description: Good. 082307711X Library copy with mylar cover and library markings. Great service. Fast shipping. Saving trees 1 page at a time! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Watson-Guptill Publications
Date Published: 1999-03
ISBN-13:9780823077113ISBN:082307711X
Description: Very Good. Clean DJ with a couple of small taped tear at the bottom and some creasing along the edges. DJ also has a couple of scratched spots. Pages are clean. Tight binding. No marks. Prompt shipping & FREE delivery confirmation. read more
Binding: Hardcover
Publisher: Watson-Guptill Publications
Date Published: 1999
ISBN-13:9780823077113ISBN:082307711X
Description: 1999 Hardcover w/Jacket Edition by Watson-Guptill Publications. Excellent Condition! No Remainder Mark, No Damage, 100% satisfaction guaranteed. read more
Edition: Revised & Updated Edition
Binding: Hardcover
Publisher: Billboard Books, N Y.
Date Published: 2003
ISBN-13:9780823077298ISBN:0823077292
Description: Very Good in Very Good jacket. Revised and updated edition...hardcover edition w/ dustjacket....BRODART DUSTJACKET COVER INCLUDED.....text has underlining/highlighting....d.j. bumped, chipped.....music, biography. read more
Edition: Revised Edition
Binding: Hardcover
Publisher: Billboard Books
Date Published: 20003
ISBN-13:9780823077298ISBN:0823077292
Description: VG+/VG+ 978-0823077298. Better condition than most ExLibrary w/expected marks, pocket. Otherwise unmarked, tight pages. Dustcover in clear mylar covering.; Ex-Library; 308 p. read more
Edition: Revised Edition {Fourth Printing}
Binding: Hardcover
Publisher: Billboard Books, New York, New York, U.S.A.
Date Published: 2003
ISBN-13:9780823077298ISBN:0823077292
Description: Very Good in Very Good jacket. 8vo-over 7¾"-9¾" tall. "The revised and updated edition of THIS BUSINESS OF MUSIC MARKETING & PROMOTION accounts for the music industry's dramatic transformation. It reveals how the Web and other technological developments have revolutionized not only how music is made but also how it can be delivered to customers. " This book has 308 pages and is illustrated. The text contains NO internal marks whatsoever. read more
Edition: Revised Edition {Fourth Printing}
Binding: Hardcover
Publisher: Billboard Books, New York, New York, U.S.A.
Date Published: 2003
ISBN-13:9780823077298ISBN:0823077292
Description: Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. "The revised and updated edition of THIS BUSINESS OF MUSIC MARKETING & PROMOTION accounts for the music industry's dramatic transformation. It reveals how the Web and other technological developments have revolutionized not only how music is made but also how it can be delivered to customers. " This book has 308 pages and is illustrated. The text contains NO internal marks whatsoever. read more
Binding: Hardcover
Publisher: Watson-Guptill Pubns
Date Published: 2003-10-01
ISBN-13:9780823077298ISBN:0823077292
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780823077298. read more
Edition: Revised, Updated ed.
Binding: Hardcover
Publisher: Billboard Books
Date Published: 2003
ISBN-13:9780823077298ISBN:0823077292
Description: New. Glued binding. Paper over boards. With dust jacket. 308 p. Contains: Illustrations. This Business of Music: Marketing & Promotion. read more
Binding: Hardcover
Publisher: Billboard Books
Date Published: 2003
ISBN-13:9780823077298ISBN:0823077292
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Description: Satisfaction Guaranteed. Shipped quickly. 1999. Hardcover. 2nd Ed. Used, very good. Cover has some edge wear. Cover has some rubbing. Dust jacket in Acceptable condition. read more
Edition: 2nd ed.
Binding: Hardcover
Publisher: Billboard Books
Date Published: 1999
ISBN-13:9780823077113ISBN:082307711X
Description: New in new dust jacket. Sewn binding. Cloth over boards. 320 p. Contains: Illustrations. This Business of Music: Marketing & Promotion. Audience: General/trade. Brand new book-no defects, *, -, -, -, -, read more
Description: New in new dust jacket. Excellent New Hardcover print. Book is from Bookstore Inventory and might have Slight shelfwear, Page edge Dinginess from being shelved or a Remainder mark. Book has been Displayed: ISBN #082307711x. Sewn binding. Cloth over boards. 320 p. Contains: Illustrations. This Business of Music: Marketing & Promotion. Audience: General/trade. read more
Binding: Hardcover
Publisher: Watson-Guptill Publications, Incorporated, New York, New York, U.S.A.
Date Published: 1999
Description: Like New in Like New jacket. WINTER SALE! ! ! Prices have already been reduced by 50%. Buy now and SAVE! ! ! New York, New York, U.S.A. : Billboard/Watson-Guptill, 1999 Hard Cover. Like New/Like New. read more
"If a client walks into the marketing department of a music label and tells a panel that his work “embodies creative expression unencumbered by commercial considerations,” some might begin to worry (Lathrop 28). However, after understanding This Business of Music Marketing and Promotion, one should be amply prepared. Tad Lathrop’s text examines marketing and promotion in all aspects of the music industry and goes over the entire process of getting music to the public. Lathrop begins by exploring the current music marketplace and how current marketing campaigns are conducted. He goes on to discuss specifics of the marketing and promotion process on all aspects of the industry, such as packaging and pricing, distribution, and live performing. The text also presents discussions with active industry professionals to provide an insider’s take on the process of marketing music. This informational how-to text offers practical information for anyone currently or prospectively attempting to sell music to the public. With its strengths and weaknesses, I can apply Lathrop’s text to my area of study and recommend it as an important work in the field of music marketing. - OSU Comp Student 2008"
"the book has a lot of information that can help any artist begin making marketing plans and its not written in a text book format so its an easy read my only problem with it is its a little outdated, although most of the information is still applicable"
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