About this title: The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Note: This is a general synopsis. Each listing is described below.
Description: Fair. 0139069097 READABLE CONDITION ALL PAGES INTACT, DUST JACKET HAS WEAR AND TEAR. HAS MINOR WRITINGS INSIDE. (STOCK#: NOENN-3A1) read more
Binding: Hardcover
Publisher: Harper & Brothers
Date Published: 1932
Description: A good reading copy only. Dust Jacket may have chips and close tears. Book has tanning or browning due to normal aging process. 1947 PRINTING, Minor marginalia and underlining in pencil. -, Hard Cover, Good / Good. read more
Binding: Paperback
Publisher: Prentice Hall
Date Published: 1998
ISBN-13:9780130957016ISBN:0130957011
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Softcover
Publisher: Prentice Hall Direct
Date Published: 1998-07-01
ISBN-13:9780130957016ISBN:0130957011
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780130957016. read more
Edition: Fifth Edition {First Printing}
Binding: Half-Leather
Publisher: Prentice-Hall Career & Personal Development, Englewood Cliffs, New Jersey
Date Published: 1997
ISBN-13:9780132446099ISBN:013244609X
Description: Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. "A legend in advertising for more than sixty years, John Caples taught the advertising industry how to KNOW-not just guess-whether their ads worked. Now his classic reference on advertising that sells has been completely revised and updated by advertising consultant Fred Hahn to make it even more useful to advertising professionals everywhere. Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of ... read more
Binding: Paperback
Publisher: Prentice Hall
Date Published: 1998
ISBN-13:9780130957016ISBN:0130957011
Description: Good. 1997 copyright, 5th edition. Slight curl/peeling at corners. Covers have light peeling/wear at edges, some staining and light rubbing. Previous owner's info on first page. No markings noted in text. copyright date inside book different than "officially" listed A REAL Used Bookstore since 1991. No-hassle return policy if not completely satisfied. read more
Edition: 5th edition
Binding: Paperback
Publisher: Prentice Hall Direct
Date Published: 1998
ISBN-13:9780130957016ISBN:0130957011
Description: New. A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field. read more
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