About this title: This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea - and once and ...
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Note: This is a general synopsis. Each listing is described below.
Description: Fine. 0071410945 Ships next business day. NEW/UNREAD! ! ! Text is Clean and Unmarked! --Be Sure to Compare Seller Feedback and Ratings before Purchasing--Has a small black line on bottom/exterior edge of pages. May have light shelf wear to cover from storage, if any. read more
Binding: Paperback
Publisher: McGraw-Hill
Date Published: 2003
ISBN-13:9780071410946ISBN:0071410945
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Description: Good. No dust jacket as issued. Ex-library. 1975 Crain books hard cover. Typical ex-lib stamps & labels. Pages bright with some reading wear, a few bent page corners & some wrinkles, light shelf wear. Good solid book. Library binding. 64 p. read more
Binding: Unknown Binding
Publisher: Crain Communications
Date Published: 1984
ISBN-13:9780872510975ISBN:0872510972
Description: Fine. Slight shelf wear. Pages appear to be FREE of markings. GoodwillnyBooks is committed to providing each customer with the highest standard of customer service. You may return new items within 30 days of delivery for a full refund. read more
Binding: Unknown Binding
Publisher: Crain Communications
Date Published: 1984
ISBN-13:9780872510975ISBN:0872510972
Description: Acceptable. MAY HAVE COVER WEAR, SPINE CREASES, HIGHLIGHTING, UNDERLINING & PAGES YELLOWED FROM AGE. FASTER SERVICE FROM US! ! ! read more
Binding: Paperback
Publisher: McGraw-Hill Education(McGraw-Hill Professional)
Date Published: 2003
ISBN-13:9780071410946ISBN:0071410945
Description: BRAND NEW PAPERBACK. 7 by 5 inches. (64 pages) a step-by-step technique for sparking breakthrough creativity in advertising--or any field since its publication in 1965, a technique for producing ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any ... read more
Edition: NEW ED
Binding: Paperback
Publisher: MCGRAW-HILL EDUCATION-EUROPE Country = UNITED STATES
Date Published: 2003
ISBN-13:9780071410946ISBN:0071410945
Description: BRAND NEW PAPERBACK. 64 pages. (64 pages) offers a step-by-step technique for sparking breakthrough creativity in advertising-or any field. edition new ed (Paperback) read more
Binding: Paperback
Publisher: NTC/Contemporary Publishing Company
Date Published: 1988-01
ISBN-13:9780844230009ISBN:0844230006
Description: Very Good. This copy states 1989 Printing, which is in excellent condition. No visible markings, highlights, underlining, tears to text. Tight spine. No Dust Jacket. Clean Soft Cover with light shelf wear. Great copy, worth having at an affordable price. (6H-11) read more
Binding: Hardcover
Publisher: American Publications Inc.
Description: Used-Acceptable. No Jacket. 1949 Sixth Edition American Publications Inc. Hardcover; Some Page Yellowing; Corner Wear; Edge Wear; Shelf Wear; Tight Spine; Acceptable Condition; Reliable customer service and no-hassle return policy. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Mcgraw-Hill
Date Published: 2003
ISBN-13:9780071410946ISBN:0071410945
Description: A McGraw-Hill Advertising Classic "A Technique for Producing Ideas "reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation... read more
"A really quick and easy read. Explains how coming up with ideas is a process that has more to do with seeing relationships between existing info and rearranging old ideas than with intuition."
"An idea is a new combination of the old. To form ideas, study the relationships between what is already known.
1. Gather raw information, both specific and general to the subject 2. Find connections between this information. 3. Rest; put the topic out of your mind. 4. A "eureka" moment occurs; this is the birth of a new idea. 5. Adapt the idea so that it works in a real-world situation."
"Read this one for work. It's a useful, brief primer on a process one can use to come up with ideas. In the process, it makes great arguments for a liberal arts education, and for the value of following our interests and passions in our leisure time."
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