Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, "Teach Yourself Copywriting "reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Ntc Pub Group
Date Published: 1996-09
ISBN-13:9780844240121ISBN:0844240125
Description: Good. Spine has been creased. Every heavytail order includes with a sweet! We carefully hand clean and reinspect each and every item we ship. Our quality control process ensures items to be in the condition described or better. Heavytail is determined to earn your repeat business through old fashioned customer service. We love international orders. read more
Description: Like New. May be shiny, in some instances dust jackets are not included, no missing pages, no damage to binding, may have a remainder mark. read more
Binding: Paperback
Publisher: HODDER EDUCATION Country = UNITED KINGDOM
Date Published: 2003
ISBN-13:9780340867280ISBN:0340867280
Description: BRAND NEW PAPERBACK. 336 pages. (336 pages) are you looking for creative ideas for a small business? do you need to write exciting web copy? do you need a dip-in reference for quick tips and hints? diagrams, glossary (Paperback) read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Binding: Paperback
Publisher: McGraw-Hill
Date Published: 2003-07-28
ISBN-13:9780071426572ISBN:0071426574
Description: Like New. Never Owned Or Read! Some May Have A Publishers Remainder Mark or Light Shelf Wear. NEW CONDITION OTHER THAN PUBLISHERS REMAINDER MARK! read more
Binding: Paperback
Publisher: TEACH YOURSELF
Date Published: 2003
ISBN-13:9780071426572ISBN:0071426574
Description: New. Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, "Teach Yourself Copywriting "reveals some of advertising's greatest creative secrets. From planning... read more
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