About this title: This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.
Note: This is a general synopsis. Each listing is described below.
Edition: 5th ed.
Binding: Hardcover
Publisher: NTC Business Books
Date Published: 1993
ISBN-13:9780844235103ISBN:0844235105
Description: Good in good dust jacket. Good, In good dust jacket. Sewn binding. Paper over boards. 654 p. Contains: Illustrations. Previous Owner's Inscription. read more
Edition: 4th ed.
Binding: Hardcover
Publisher: NTC Business Books
Date Published: 1988
ISBN-13:9780844231808ISBN:0844231800
Description: Very good in very good dust jacket. Price clipped. Tight binding, like new. Sewn binding. Paper over boards. 575 p. Audience: General/trade. read more
Binding: Hardcover
Publisher: McGraw-Hill Contemporary
Date Published: 2001
ISBN-13:9780844231808ISBN:0844231800
Description: Fine. Minor book cover wear, new inside. Previous owner's name on first page GoodwillnyBooks is committed to providing each customer with the highest standard of customer service. You may return new items within 30 days of delivery for a full refund. read more
Binding: Hardcover
Publisher: McGraw-Hill Contemporary
Date Published: 2001
ISBN-13:9780844231808ISBN:0844231800
Description: A wonderful copy with some minor edgewear to the cover. Dust Jacket may have chips and close tears. Previous owners name inscribed inside front. May have underlining or highlighting throughout. -, Hard Cover, Very Good / Good. read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Ntc/contemporary+publishing Co
ISBN-13:9780844230863ISBN:0844230863
Description: Good. Ex-Library book-will contain library markings. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Unknown Binding
Publisher: Crain Books
Date Published: 1975
ISBN-13:9780872510166ISBN:0872510166
Description: Good. 169-Z-Add hardback Books rated "Good" may have some notes, underlining, or highlighting. These books also may contain the previous owner's name, stamp, sticker, or gift inscription, or may be library discards. read more
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