About this title: For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.
Note: This is a general synopsis. Each listing is described below.
Description: Good. No dust jacket. Highlighting/underlining. Edges worn. Highlighting and some underlining. Still a very solid, usable copy. 577 p. Audience: General/trade. read more
Binding: Hardcover
Publisher: Pearson Education
Date Published: 2001
ISBN-13:9780130276612ISBN:0130276618
Description: Good. 9th edition. Water stain to free page and several others. Used hardcover in good condition. May show some signs of use or wear. May contain underlining or highlighting. read more
Binding: Hardcover
Publisher: Pearson Education
Date Published: 2001
ISBN-13:9780130276612ISBN:0130276618
Description: Good. 9th edition. Used hardcover in good condition. May show some signs of use or wear. May contain underlining or highlighting. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hard Back
Publisher: Prentice Hall
Date Published: 1997
ISBN-13:9780136328605ISBN:0136328601
Description: Good. Type: Text Book good. writing and highlighting throughout text. no d.j. tight binding. edgewear and corner bumps. rubbing on edges. clear text. textbook hardback 1997. read more
Description: Acceptable. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780205161706ISBN:0205161707
Description: Very Good. 0205161707 tight spine, clean pages, 7th edition books may have some minor wearhouse damage. Stickers may be on spine or covers. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
Date Published: 1997
ISBN-13:9780136328605ISBN:0136328601
Description: Very Good; Minor wear on cover and corners have some wear. Black marker dots on top and bottom edges. Shipped from a smoke free home in Michigan. (BUSN) 0136328601. 0.9 x 10.8 x 8.3 Inches; 723 pages. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
Date Published: 1995
ISBN-13:9780205161706ISBN:0205161707
Description: Very Good. An excellent copy with clean pages that are free of writing. For quick delivery, please consider Expedited shipping-standard delivery ranges from 4-19 business days. Thank you! read more
Binding: Paperback
Publisher: Prentice Hall
Date Published: 2007
ISBN-13:9780132386944ISBN:0132386941
Description: Acceptable. Fair Condition. Considerable wear, but still very useable. Text has writing/underlining and highlighting. May have bookstore-related stamps/stickers/marks. Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
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