About this title: The completely revised and updated 3rd edition of the hugely successful "Strategic Marketing: Planning and Control" continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Paperback
Publisher: Elsevier Science
Date Published: 2007
ISBN-13:9780750682718ISBN:075068271X
Description: BRAND NEW PAPERBACK. 7.44 by 9.69 inches. (352 pages) the completely revised and updated 3rd edition of the hugely successful strategic marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. the text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. a clear, comprehensive and user-friendly text it provides an unrivalled digest of ... read more
Binding: Paperback
Publisher: Butterworth-Heinemann Ltd
Date Published: 23/09/1999
ISBN-13:9780750644822ISBN:0750644826
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Paperback
Publisher: Butterworth-Heinemann Ltd
Date Published: 23/09/1999
ISBN-13:9780750644822ISBN:0750644826
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Description: New. Offers coverage of developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and... read more
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