About this title: Harry Beckwith, a pioneer in service marketing, provides quick, practical strategies for improving the bottom line in any business by identifying and fulfilling a client's every need.
Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Warner Books
Date Published: 1997
ISBN-13:9780446520942ISBN:0446520942
Description: Very good in very good dust jacket. the jacket has faded corners. Sewn binding. Cloth over boards. With dust jacket. 272 p. Audience: General/trade. read more
Binding: Hardcover
Publisher: Warner Books
Date Published: 1997
ISBN-13:9780446520942ISBN:0446520942
Description: Fine in very good dust jacket. Near F/F just a bit of wear on DJ edges. Very nice copy. Spine unbroken. Sewn binding. Cloth over boards. With dust jacket. 272 p. Audience: General/trade. read more
Binding: Hardcover
Publisher: Business Plus
Date Published: 1997-03-01
ISBN-13:9780446520942ISBN:0446520942
Description: New. Hardback w/ DJ. You are buying a Book in NEW condition with very light shelf wear to include very light edge and corner wear. Buy it Now! ! ! As always, thank you for buying this book from International Book Source, YOUR ONE source FOR ALL your BOOK related NEEDS. Please remember to CHOOSE carefully how QUICKLY you would like to RECEIVE this material FAST, or standard (on next page). Thanks again! ! ! ! read more
Edition: Stated First Printing 10987654321
Binding: Hardcover
Publisher: Warner Books Inc, Boston, Massachusetts, U.S.A.
Date Published: 1997
ISBN-13:9780446520942ISBN:0446520942
Description: Very Good in Very Good jacket. 252 Pages. Measures: 5-1/4" x 7-3/4" Clean, tight copy with no writing or marking. Not an ex-library or book club edition. Colorfully illustrated dust jacket. Includes Preface, Introduction, 12 Chapters, and a photograph with brief biography of the author. read more
Binding: Hardcover
Publisher: Warner Books
Date Published: 1997
ISBN-13:9780446520942ISBN:0446520942
Description: Fine in new dust jacket. dj and 1st page shows some wear, no marks. Sewn binding. Cloth over boards. With dust jacket. 272 p. Audience: General/trade. reat customer service. read more
Binding: Hardcover
Publisher: Warner Books
Date Published: 1997
ISBN-13:9780446520942ISBN:0446520942
Description: New in new dust jacket. DJ has minor shelf wear, book is new. Sewn binding. Cloth over boards. With dust jacket. 272 p. Audience: General/trade. A must read for anyone in the service industry. Great customer service. read more
Binding: Hardcover
Publisher: Warner Books
Date Published: 1997
ISBN-13:9780446520942ISBN:0446520942
Description: Very good in good dust jacket. Boards are lightly bumped head and foot at the spine; dust jacket is chipped at the fore edge corners, there is light shelf wear. Sewn binding. Paper over boards. With dust jacket. 252 p. Audience: General/trade. read more
"I read this book in college and found it to be a great "handbook" for marketing-specifically communication. I recently reread it and found it to be even more useful. It's bottom line focuses on clarity, simplicity and thorough research. A simple outline of common sense techniques that are nice to have in one reference."
"Some very interesting marketing ideas. The author's style is a bit skimmy and sketchy. I would have liked a bit more depth. But, the book's 10 years old, after all."
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