About this title: This collection examines research on the promotion of television and radio programmes. On-air and print promotion share characteristics with advertising messages and with programming, but promotion occupies a special place in industry and in theory. Each chapter in this volume includes an extensive review of the literature, an original study of some aspect of promotion, and an extended discussion of questions that should be explored in subsequent research. This structure makes the book useful for stimulating additional research studies by graduate students. The book provides both a broad ...
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Binding: Hardcover
Publisher: Lawrence Erlbaum
Date Published: 2000
ISBN-13:9780805833829ISBN:080583382X
Description: Very Good. In excellent, unmarked condition. No dust jacket. Your purchase benefits world-wide relief efforts of Mennonite Central Committee. read more
Binding: Hardcover
Publisher: Lawrence Erlbaum
Date Published: 2000
ISBN-13:9780805833829ISBN:080583382X
Description: Very Good. ***Great condition *** clean book *** no markings*** no highlights ***expedited shipping available ***H18C Excellent condition *** No highlighting *** Shipped promptly *** Great customer service *** read more
Binding: Hardback
Publisher: Taylor & Francis(Routledge)
Date Published: 2000
ISBN-13:9780805833829ISBN:080583382X
Description: BRAND NEW HARDBACK. This collection presents current research and theory in media promotion and explores future directions. for students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting. eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. the studies included here explore various types of promotion and use widely differing methods and ... read more
Binding: Hardcover
Publisher: Lawrence Erlbaum
Date Published: 2000-08-01
ISBN-13:9780805833829ISBN:080583382X
Description: Very Good. Book is in great condition! ! Looks almost new! ! Cover has light edge wear but pages are clean with no visible marks. FAST SHIPPING W/USPS TRACKING! ! ! read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using DHL or Royal Mail international mail WITH TRACKING NUMBER. Delivery is typically 5-10 working days. Please do not select expedited shipping. Professional and reliable bookseller (est.1987). This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting. read more
Description: New. PLEASE NOTE: All books are promptly shipped from our UK warehouse using Royal Mail International Priority mail. Heavier or more expensive books are shipped with a TRACKING NUMBER. Professional and reliable bookseller (est.1987). This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting. read more
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