About this title: The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview ...
read more
Note: This is a general synopsis. Each listing is described below.
Binding: Softcover
Publisher: Wadsworth Publishing Company
Date Published: 1988
ISBN-13:9780534086473ISBN:0534086470
Description: A wonderful copy with some minor edgewear to the cover. A former school book with the usual identifiers. -, Trade PaperBack, Very Good / read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Near-Fine. 8vo-over 7¾"-9¾" tall. Near-new condition-NO writing, marks or tears inside book-Tight spine-Bright pages-NO remainder marks or price clippings-484 pages-NO writing, marks or tears inside book. -Including many, recent Silver Anvil award winners, the cases in this current book teach valuable and interesting lessons. Praised for his thorough 'inception-to-evaluation' coverage, author Jerry A. Hendrix systematically reviews each case in terms of four criteria: research, objectives, ... read more
Edition: First Edition {Third Printing}
Binding: Softcover
Publisher: Wadsworth Publishing Company, Belmont, California, U.S.A.
Date Published: 1988
ISBN-13:9780534086473ISBN:0534086470
Description: Very Good. 8vo-over 7¾"-9¾" Tall. "PUBLIC RELATIONS CASES covers the wide spectrum of audience-centered public relations applications. You'll find examples of media, community, employee, and consumer relations, as well as coverage of emergency public relations. The unifying thread is a process model, developed by the author, that considers easch case in terms of four criteria: initial research, setting objectives, programming, and follow-up evaluation. " This book has 447 pages and is ... read more
Edition: Second Edition {First Printing}
Binding: Trade Paperback
Publisher: Wadsworth Publishing Company, Belmont, California, U.S.A.
Date Published: 1992
ISBN-13:9780534164829ISBN:053416482X
Description: Very Good. No Jacket. 8vo-over 7¾"-9¾" tall. "The strategies, execution, and evaluation of these and 23 other successful campaigns are highlighted in this Second Edition of PUBLIC RELATIONS CASES. Taken together, these cases-most of which have won the Public Relations Society of America's prestigious 'Silver Anvil' Award-demonstrate the principles underlying successful PR management and practice Individually, these specific responses to typical public relations problems can form a memory bank ... read more
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
