About this title: This work begins with an overview of the public relations process and introduces the interactive ROPE model (research, objectives, programming, evaluation) to organize public relations programs. Part two is organized around audience-centered forms of PR: media relations, employee and member relations, community relations, public affairs and ...
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Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities. read more
Binding: Softcover
Publisher: Wadsworth Publishing Company
ISBN-13:9780534248406ISBN:0534248403
Description: Good. Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
Edition: 3rd ed.
Binding: Trade paperback
Publisher: Wadsworth Publishing Company
Date Published: 1994
ISBN-13:9780534248406ISBN:0534248403
Description: Very good. No dust jacket as issued. Light shelf/edge wear to cover. Pages are clean and unmarked. There is an "x" in black at top/bottom edge. Trade paperback (US). Glued binding. 477 p. Mass Communication. Audience: General/trade. read more
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