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About this title: A guide to aspects of promotion for television, cable and radio. Among the topics covered are: goals of promotion; research in promotion; on-air, print and Web promotion; TV network promotion and media campaigns; non-commercial radio and TV promotion; budgeting for promotion; international promotion and marketing. This edition has been updated and places emphasis on the role of the World Wide Web and international marketing.
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Your search: Books » Promotion & Marketing for Broadcasting & Cable
(11 available copies)
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Promotion and Marketing for Broadcasting and Cable
by
Eastman, Susan Tyler (Editor), And Ferguson
Ships from
NV,
USA
Edition: 3rd ed.
Binding: Trade Paperback
Publisher: Focal Press
Date Published: 04/1999
ISBN-13: 9780240803425
ISBN: 0240803426
Description: Good. Trade paperback (US). Glued binding. 248 p. Contains: Illustrations. read more
Promotion & Marketing for Broadcasting & Cable
by
Susan Tyler Eastman
Ships from
FL,
USA
Edition: Second Edition
Binding: Softcover
Publisher: Waveland Pr Inc
Date Published: 1991
ISBN-13: 9780881335361
ISBN: 0881335363
Description: A wonderful copy with some minor edgewear to the cover. -Second Edition, Trade PaperBack, Very Good / read more
condition:
Book:
seller information:
Name:
Sea Shell Books ,
FL,
USA
Reliability:
Promotion & Marketing for Broadcasting & Cable
by
Susan Tyler Eastman
Ships from
IN,
USA
Binding: Softcover
ISBN-13: 9780881335361
ISBN: 0881335363
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Promotion and Marketing for Broadcasting and Cable
by
Eastman, Susan Tyler (Editor), and Ferguson, Douglas A (Editor), and Klein, Robert A (Editor)
Ships from
IN,
USA
Edition: 3rd ed.
Binding: Trade paperback
Publisher: Focal Press
Date Published: 1999
ISBN-13: 9780240803425
ISBN: 0240803426
Description: Good. Trade paperback (US). Glued binding. 248 p. Contains: Illustrations. read more
condition:
Book:
seller information:
Name:
Owls Books ,
IN,
USA
Reliability:
Promotion & Marketing for Broadcasting & Cable
by
Eastman; Susan Tyler, Kein; Robert
Ships from
KY,
USA
Binding: Paperback
Publisher: Waveland Press Inc., Long Grove, Illinois
Date Published: 1991
ISBN-13: 9780881335361
ISBN: 0881335363
Description: Used Good. Used good, some highlighting. read more
condition:
Book:
seller information:
Name:
A2ZBooks ,
KY,
USA
Reliability:
Promotion & Marketing for Broadcasting & Cable
by
Eastman; Susan Tyler, Kein; Robert
Ships from
KY,
USA
Binding: Paperback
Publisher: Waveland Press Inc., Long Grove, Illinois
Date Published: 1991
ISBN-13: 9780881335361
ISBN: 0881335363
Description: Used Good. Used good+, some highlighting. read more
condition:
Book:
seller information:
Name:
A2ZBooks ,
KY,
USA
Reliability:
Promotion & Marketing for Broadcasting & Cable, Third Edition
Ships from
WA,
USA
ISBN-13: 9780240803425
ISBN: 0240803426
Description: Good. Minor underlining on pages. 3rd. GOOD with average wear to cover, pages and binding.. read more
Promotion & Marketing for Broadcasting & Cable
by
Eastman, Susan Tyler; Douglas A Fergusun, Et Al. (Eds).
Ships from
WA,
USA
Edition: Third Edition
Binding: Paperback
Publisher: Focal Press, Stoneham, Massachusetts, U.S.A.
Date Published: 1999
ISBN-13: 9780240803425
ISBN: 0240803426
Description: Near Fine. 8vo-over 7¾"-9¾" Tall 0240803426 Used. read more
Promotion & Marketing for Broadcasting & Cable
Ships from
MO,
USA
Binding: Paperback
Date Published: 1999
ISBN-13: 9780240803425
ISBN: 0240803426
Description: VERY_GOOD. Paperback VG+, 3rd Ed, no writing/tears. read more
condition:
Book:
seller information:
Name:
Deems Books ,
MO,
USA
Reliability:
Promotion & Marketing for Broadcasting & Cable, Third Edition
Ships from
NY,
USA
ISBN-13: 9780240803425
ISBN: 0240803426
Description: Very good. Clean, tight. read more
condition:
Book:
seller information:
Name:
City Footprints ,
NY,
USA
Reliability:
Promotion & Marketing for Broadcasting & Cable, Third Edition; Klein, Robert
by
Edited
Binding: Softcover
Publisher: Edited
ISBN-13: 9780240803425
ISBN: 0240803426
Description: New in new dust jacket. Book in Fairly New condition. Ships via Regular Mail/ FedEx Courier, Please allow 5 to 6 business days for delivery. read more
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