About this title: "Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Irwin Professional Publishing
ISBN-13:9780256214390ISBN:0256214395
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1996
ISBN-13:9780256214390ISBN:0256214395
Description: Good. 9.6 x 7.6 x 0.9 inches. 2ND EDITION, 1996. ISBN 0-256-21439-5. Highlighting to text, otherwise firm and only lightly worn. read more
Description: New. No dust jacket as issued. 460 p. also 14p. Nameindex: Irwin Series in Marketing. Audience: General/trade. Brand New; Perfect Condition read more
Description: BRAND NEW PAPERBACK. 9.201 by 7.299 inches. Product management, 4/e by lehmann and winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about pr1ce, advertising, promotion, channels of distribution and service. product management utilizes the familiar marketing plan as the unifying framework for its lessons, and takes a hands-on approach ... read more
Edition: 4 REV ED
Binding: Paperback
Publisher: MCGRAW-HILL EDUCATION-EUROPE Country = UNITED STATES
Date Published: 2004
ISBN-13:9780071238328ISBN:0071238328
Description: BRAND NEW PAPERBACK. 512 pages. (512 pages) covers three major tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about pr1ce, advertising, promotion, channels of distribution and service. this work utilizes the familiar marketing plan as the unifying framework for its lessons. edition 4 rev ed (Paperback) read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1996-10
ISBN-13:9780256214390ISBN:0256214395
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2001
ISBN-13:9780070275492ISBN:0070275491
Description: Very Good. 0070275491 Pub date: 2001. Condition: Very Good. Slight cover and/or page wear. Great used condition. We are a tested and proven company with over 400, 000 satisfied customers since 1997. Choose expedited shipping for much faster delivery. Delivery confirmation on al. read more
Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2001
ISBN-13:9780070275492ISBN:0070275491
Description: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. read more
Description: Good. GOOD with average wear to cover and pages. We offer a no-hassle guarantee on all our items. Orders generally ship by the next business day. Default Text. read more
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