About this title: For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1994
ISBN-13:9780130305602ISBN:013030560X
Description: Good. 6th edition. Used hardcover in good condition. May show some signs of use or wear. May contain underlining or highlighting. read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1980
ISBN-13:9780137015573ISBN:0137015577
Description: A wonderful copy with some minor edgewear to the cover. May have underlining or highlighting throughout. -, Hard Cover, Very Good / read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780139570025ISBN:0139570020
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780139570025ISBN:0139570020
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780139570025ISBN:0139570020
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780131902084ISBN:0131902083
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1994
ISBN-13:9780130305602ISBN:013030560X
Description: Good. NO EXPEDITED SHIPPING ON THIS BOOK. MAY HAVE COVER WEAR, SPINE CREASES, HIGHLIGHTING, UNDERLINING & PAGES YELLOWED FROM AGE. FASTER SERVICE FROM US! ! ! read more
"something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues."
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