About this title: For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1994
ISBN-13:9780130305602ISBN:013030560X
Description: Good. 6th edition. Used hardcover in good condition. May show some signs of use or wear. May contain underlining or highlighting. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
Date Published: 1998
ISBN-13:9780139570025ISBN:0139570020
Description: A wonderful copy with some minor edgewear to the cover. May have underlining or highlighting throughout. -, Hard Cover, Very Good / Missing Dust Jacket. read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1980
ISBN-13:9780137015573ISBN:0137015577
Description: A wonderful copy with some minor edgewear to the cover. May have underlining or highlighting throughout. -, Hard Cover, Very Good / read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. With CD! Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. With CD! Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. With CD! Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Binding is slightly damaged and/or book has some loose pages. No missing pages. With CD! Shipped to over one million happy customers. Your purchase benefits world literacy! read more
"something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues."
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