About this title: "Preface to Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations ...
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Note: This is a general synopsis. Each listing is described below.
Edition: 5th ed.
Binding: Trade paperback
Publisher: Irwin Professional Publishing
Date Published: 1991
ISBN-13:9780256094459ISBN:0256094454
Description: Good. No dust jacket as issued. 324 p. Audience: General/trade. crease back cover corner, edge wear, corner dings, text clean and unmarked. read more
Binding: Softcover
Publisher: Irwin Professional Publishing, U. S
ISBN-13:9780256094459ISBN:0256094454
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Softcover
Publisher: Irwin Professional Publishing
ISBN-13:9780256202816ISBN:0256202818
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Edition: 7th edition.
Binding: Trade paperback
Publisher: Irwin Professional Publishing
Date Published: 1997
ISBN-13:9780256202816ISBN:0256202818
Description: Fair. No dust jacket as issued. Highlighting/underlining. Paperback Edition-Average Wear-Few Markings. 368 p.; 0.69" x 9.07" x 7.34". Irwin Series in Marketing. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Edition: 8th
Binding: Paperback
Publisher: Irwin/McGraw-Hill
Date Published: 1999-07-01
ISBN-13:9780073661513ISBN:0073661511
Description: Very good. Very minimal damage to the cover (no holes or tears, only minimal scuff marks), in some instances dust jackets are not included, no missing pages, minimal to no highlighting/under. read more
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