About this title: Personal Selling: Function, Theory, and Practice, 4e introduces sales from a professional, real-world perspective. The authors use their varied selling experiences and strong academic backgrounds to harmonize sound theory and successful practice. Input from top marketing executives further brings key principles to light. The text quickly delves to the heart of the effective sales process: problem or need recognition and problem solving (or need satisfaction). Rather than teaching students how to sell using a standard sales presentation, the authors clearly demonstrate the keys to identifying ...
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Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Dryden Press
Date Published: 1978
ISBN-13:9780030208362ISBN:003020836X
Description: Good. Corners bent, and a little damaged, some underlining and notes inside Every heavytail order includes with a sweet! We carefully hand clean and reinspect each and every item we ship. Our quality control process ensures items to be in the condition described or better. Heavytail is determined to earn your repeat business through old fashioned customer service. We love international orders. read more
Edition: Second Edition
Binding: Hardcover
Publisher: Dryden Press
Date Published: 1982
ISBN-13:9780030602917ISBN:0030602912
Description: Good. No DJ Issued. Good, Highlighting. No Jacket, as Issued 4to-over 9¾"-12" tall. Highlighting in early chapters, A comprehensive text on selling. BE615329. read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Description: Satisfaction Guaranteed. Shipped quickly. Paperback. Used, very good. Very good overall with light to moderate wear. No dust jacket. read more
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