About this title: A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Crown
Date Published: 1983-10-29
ISBN-13:9780517550755ISBN:051755075X
Description: Fair. Ex-Library copy with usual stamps and stickers. Dust jacket in mylar cover attached to boards. Text is unmarked. Spine slightly leaning but sound. Reference copy only. read more
Binding: Paperback
Publisher: Vintage
Date Published: 1985
ISBN-13:9780394729039ISBN:039472903X
Description: Good. Minor age discoloration to cover; Previous owner name on flyleaf Average used book, may have price sticker on front cover, and moderate shelfwear. read more
Binding: Paperback
Publisher: Vintage
Date Published: 1985
ISBN-13:9780394729039ISBN:039472903X
Description: Good. Slight cover wear with minor scuffing to edges. Moderate markings and highlighting on pages. Age toning. GoodwillnyBooks is committed to providing each customer with the highest standard of customer service. You may return new items within 30 days of delivery for a full refund. read more
Description: Quarto, softcover, near fine in white pictorial wraps. How to get a job in advertising; how to run an advertising agency; how to choose an agency for your product; how to create advertising that makes the cash register ring; 12 TV commercials that sell and 4 that don't and lots more. 224 pp. read more
Edition: 1st Vintage Books ed
Binding: Paperback
Publisher: Vintage
Date Published: 1983
ISBN-13:9780394729039ISBN:039472903X
Description: Very Good. 1st Vintage Books ed 1983. Vintage. Paperback. Minor edge and corner wear. No store stamps, owner names, or other writings. read more
Description: Very good. 602-Some underlining in beginning. Definition of conditions: New = Perfect like buying off the shelf at new bookstore; Like New = Very close to perfect; Very Good = Great shape perhaps with mild wear/creasing/bend; Good = Good reading copy with wear/creasing/bend, etc.; Acceptable = Much wear. May have loose binding or tear. Perfectly readable condition, but not pretty. read more
Binding: Paperback
Publisher: Macmillan
Date Published: 1983
ISBN-13:9780330269858ISBN:0330269852
Description: Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
"Essentially an expanded and illustrated second edition of Confessions of an Advertising Man, Ogilvy continues to rail against reverse type and head-less advertising; some of his less relevant admonitions. But his endless preaching to the virtues of thorough research -- market, consumer, product, positioning, etc. -- are timeless and invaluable."
"One of the premier Advertising Execs of our age, David Ogilvy knows what he is talking about when it comes to advertising design and copy. Recommended for any student of Advertising or Copywriting."
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