About this title: "New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Note: This is a general synopsis. Each listing is described below.
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Edition: 5th or later Edition
Binding: Hardcover
Publisher: Richard d Irwin, Burr Ridge, Illinois, U.S. A
Date Published: 1996
ISBN-13:9780256187786ISBN:0256187789
Description: Fine. pp. 507. some shelf wear. read more
Binding: Hardcover
Publisher: Richard D Irwin
Date Published: 1993-09
ISBN-13:9780256121520ISBN:0256121524
Description: Very Good. Binding is tight and square. Text is bright. Has some highlighting. Corners and edges slightly rubbed and bumped. Careful packaging and fast shipping. read more
Binding: Hardcover
Publisher: Richard D Irwin
Date Published: 1993-09
ISBN-13:9780256121520ISBN:0256121524
Description: Near Fine. NO JACKET. Near Fine/NO DJ, covers clean and crisp, interior is clean and bright, binding is tight, a very nice copy throughout, oversized. read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: McGraw-Hill Higher Education
Date Published: 2005
ISBN-13:9780071244336ISBN:0071244336
Description: Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
Description: Very Good. No Jacket. 8vo-over 7¾"-9¾" tall. "This book provides the management approach. with a marketing slant....Furthermore, this book calls on all of the contributing disciplines, stresses recent research findings, and strives for a level of sophtication equal to that of the best practitioners in the field. Instructors wishing to emphasize any of the specialty viewpoints within the general field of new products management will want to supplement the book with specialized material. " This ... read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Edition: First Edition {First Printing}
Binding: Hardcover
Publisher: Richard D. Irwin, Inc., Homewood, Illinois
Date Published: 1983
ISBN-13:9780256028454ISBN:0256028451
Description: Very Good. No Jacket. 8vo-over 7¾"-9¾" tall. "A final note about the use of this book. It is my judgement that the subject of new products management is an applied one, calling on many other disciplines for analytical tools and managerial concepts. As the chapters on organization indicate, the managing of a new products development is a miniaturized version of the managing of the entire firm. " This book has 727 pages and is illustrated. This is a VERY GOOD copy of the VERY SCARCE first edition ... read more
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