About this title: This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers product design and team management issues and explains the benefits of cross-functional teams.
Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: McGraw-Hill Companies
Date Published: 1999-08-16
ISBN-13:9780070275522ISBN:0070275521
Description: Very Good. 6th Edition. The covers of this book are clean and glossy, with very minor shelf wear. The binding is tight and square. A typical used book that has been very well cared for. The interior pages are clean and unmarked. No dog-eared pages, soiling or water damage. No remainder marks. read more
Description: BRAND NEW PAPERBACK. 12.992 by 34.252 inches. (552 pages) written with a managerial focus, new product management by crawford and di beneditto is useful to the practicing new products manager. along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. the authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. many new examples, cases, and research along with ... read more
Edition: 9 REV ED
Binding: Paperback
Publisher: MCGRAW-HILL EDUCATION-EUROPE Country = UNITED STATES
Date Published: 2008
ISBN-13:9780071263368ISBN:0071263365
Description: BRAND NEW PAPERBACK. 552 pages. Aimed at the practicing new products manager. along with the management approach, this book presents the perspective of marketing throughout which enables the text to have a balanced view. edition 9 rev ed (Paperback) read more
Description: Very good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
Binding: Hardcover
Publisher: McGraw-Hill Companies
Date Published: 1999
ISBN-13:9780070275522ISBN:0070275521
Description: Very Good. Size: 9.5 x 7.6 x 1.0 inches; NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world. Some pencilled underlining and notes (can be erased). read more
Binding: Paperback
Publisher: Mcgraw-Hill Education-Europe
Date Published: 2008
ISBN-13:9780071263368ISBN:0071263365
Description: Aimed at the practicing new products manager. Along with the management approach, this book presents the perspective of marketing throughout which enables the text to have a balanced view. read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using International Priority Airmail. Delivery is typically 5-10 working days. Please do not select expedited shipping. Heavier and more expensive items have tracking number. Professional and reliable bookseller (est.1987). read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using International Priority Airmail. Delivery is typically 5-10 working days. Please do not select expedited shipping. Heavier and more expensive items have tracking number. Professional and reliable bookseller (est.1987). read more
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